Is video worth the investment?
In today’s world of digital marketing, there are many techniques and strategies that companies will adopt to reach out to their target markets and build engagement and sales. Among them, there is one particular strategy that is being increasingly used today: video marketing.
Now take a minute to you look around you on the internet. What do you see? Video is literally everywhere. Whether you’re on social media platforms like Facebook, YouTube, Twitter, Instagram or SnapChat; or whether you’re visiting a professional business website, video is the preferred marketing strategy of choice to boost engagement and sales.
In a video about the pros and cons of video, Tara Hunt, President & Founder of Truly Social says, “Video has a higher barrier to entry.” What this means is that investing in video and doing it well involves a lot of steps and elaborate effort. And while this can seem like a con at first, it can quickly become an advantage to your business, given how your competition will have a tough time catching up. The trick as always, is to remember to learn and grow and get better with time.
The other thing that makes video worth the investment is that it can help boost your search rankings significantly. A well-optimised video can mean more people in your target market are able to discover your video and land on your website. This can in turn help boost sales. In fact, 90% online users claim that a video helped them decide if they wanted to purchase a product or not.
Yet another benefit that makes video worth the investment is that it is so personal. Video almost helps people think they know you better. It is one of the most engaging forms of media available and can help your audience get to know more about your business. It’s also a great way to help them connect with your brand.
The important thing to remember is that video will not make a dent in your budget, instead it is likely to boost conversion rates, which means a higher ROI. Plus, will impact the way your audience perceives your brand.
So, what are you waiting for? Go forth and make your video today. Write to us if we can help you make a difference. Write in to [email protected]