Why your business needs video testimonials
Reputation is key when you’re building a business. And often a good word, recommendation or comment can go the mile in bringing your way a bunch of new customers. In these times of the internet, customers are constantly seeking social proof and validation before making a purchase. They want to be told that your product or service is good for them too!
In such a scenario, text reviews are powerful and can do a lot to influence people’s buying decisions. But even they have their limitations. Text reviews aren’t necessarily engaging; plus they’re not so easy to share on social media. It’s also easy to fabricate a review and the emotional impact is often missing.
Where text review fails to make that impact, video testimonials hit all the sweet spots.
Not convinced? Let me take you through,
3 reasons why video testimonials add value
It’s personal: We’re tuned to respond better in face-to-face interactions, and that’s why videos are more engaging than reading text. However what really helps a video testimonial tick is that there is a real person who tells a very personal story about his business problems and how they were solved. And that right there makes for a very powerful emotion magnet.
When you plan to create video testimonials, choosing the right clients or customers are crucial. For instance, if your video is targeted towards small and medium businesses, you don’t want to appeal to them with a video testimonial from a large corporate client. Also, a structured script that entails their experience of your brand will drive more engagement and persuade your prospects.
It builds trust: A lot of your business’ success hinges on social proof. Today word-of-mouth marketing has become more relevant than ever. And people tend to trust people who they have a relationship with. That’s why when real people vouch for your products or services in video testimonials; it works as a catalyst to build trust instantly validating your authenticity. It makes your brand credible, sticky and memorable, bypassing the skepticism that often comes with text-based testimonials.
It’s powerful: Video marketing is an established and effective way to do marketing today. This is because videos are easier for the brain to process and function as effective persuasion tools to convert leads to customers. Ditto in the case of video testimonials. Even your ROI is significantly higher.
What’s more video testimonials are easy to share on your website, social media platforms and other spaces on the web, and can give you all the traction your business needs.
Watch our client Dominic Le Roy from Design Team talk about how we helped solve their business problems with video production.
If you’re keen to explore the process involved in making a video testimonial with us, speak to us today, and we’ll take you through the details, step by step.