Two Story is a creative video production company based in Sydney. Our vision is to create engaging video content that inspires audience action.

Category: Corporate Videos, Marketing video, Product Video, Promotional Video, Training Video, Uncategorized, Video Marketing

Harnessing the Power of Video Packages for Marketers

How can marketers catch up with the pressures of creating regular video content to keep their brands relevant and interesting? Enter video packages – a game-changing solution that ensures a constant and consistent content churn.


What is a video package?


A video package is a bundle of pre-designed, professionally crafted videos that cater to specific marketing needs. These packages typically include a variety of video content, such as brand videos, product promo videos, and internal or external training videos. The videos are created with a coherent style and messaging, enabling marketers to maintain brand consistency across their platforms.


Two Story offers video packages that can make content creation easier, better, and more cost-effective in the long run for the client.


Related article: Video Production Retainer: Everything You Need to Know


What are the advantages of video packages for marketers?


  1. Streamlined content production


One of the key advantages of video packages is the ability to streamline content creation. Two Story, as the supplier, can provide a more streamlined approach to producing videos. By availing Two Story’s packages, marketers can easily access a rich collection of ready-made videos tailored to their marketing goals. This eliminates the need to start from scratch, saving valuable time and resources. Two Story’s video packages can help marketers can rapidly roll out high-quality content regularly to engage their audience without compromising on quality.


     2.  Cost-effectiveness


Producing professional-grade videos can often be an expensive endeavour. By opting for Two Story’s video packages, marketers can significantly reduce costs. These packages provide a range of videos at a fraction of the cost compared to creating them individually. With Two Story’s video packages, marketers can maximise their budget by accessing a comprehensive collection of videos that fulfill their marketing needs. Rather than having to organise productions on an ad-hoc and last-minute basis, Two Story can put long-term plans in place throughout the year, which means cost savings that Two Story can pass on to the client.


Related article: Top 3 Benefits of a Video Production Retainer for Marketers


      3. Versatility across marketing channels


Two Story’s video packages offer marketers a multitude of uses across various marketing channels. Let’s explore some popular types of videos you can create with these packages:


Brand videos


Brand videos are an essential part of a marketing strategy. They create a strong brand identity and foster emotional connections with the audience. Two Story’s video packages include professionally-designed brand videos that showcase your company’s values, mission, and unique selling proposition. These videos can be used on websites, social media platforms, or even during presentations to establish a compelling brand presence.




Product / Thought Leadership / Event videos


Two Story’s video packages also include product promo videos that provide engaging glimpses of your offerings. These videos highlight the product’s key features, benefits, and demonstrate how they solve customers’ pain points. Marketers can leverage these videos across multiple platforms, such as social media, websites, and email campaigns, to influence purchase decisions and generate interest. If your company is service-based, a good alternative to these product videos are thought leadership or event videos, that highlight your brand’s unique selling points through informational and engaging content.



Internal or external training videos


Two Story’s video packages go beyond just marketing purposes. They can also be utilized for internal or external training. Whether it’s onboarding new employees, sharing knowledge with existing staff, or conducting training sessions for customers, Two Story’s video packages include a range of tutorial and educational videos. Clients can seamlessly integrate these videos into online learning platforms or corporate communication channels, ensuring consistent and engaging training experiences.



In an era driven by digital content, video packages have emerged as a powerful tool for marketers. By availing these packages, marketers can access a diverse collection of videos that streamline content production while remaining cost-effective. With videos covering brand promotion, product demos, and training, video packages span across numerous marketing channels. Marketers can leverage them to engage their audience, establish brand trust, and drive conversions.


Embrace the power of video packages and unlock the continued growth of your brand in the digital landscape – contact Two Story today to inquire about our video package options.


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