Why one video will not bring you customers!
You’ve all probably heard this: A picture is worth a thousand words, but a video is worth 1.8 million words. And it’s true. Today, video is the proven way to boost awareness, grow engagement, build brand credibility and also stimulate purchase. But to think that a single impressive video will do all of the above is a mistake, marketers should steer clear of.
In fact, if you’re in the middle of crafting a comprehensive marketing strategy, creating dynamic video content that works during every stage of the buyer’s journey or the marketing sales funnel is critical. This will not only help generate leads, but also guide your prospects and keep them interested in what you have to offer.
What are the different stages of the buyer’s journey:
Here’s how you can use videos during each stage of the buyer’s journey
- Awareness: This stage is all about making yourself known to your prospect. Telling them that your business exists with the products and services available for solving their business problems. Usually at the awareness stage, you’re simply trying to engage with your prospect to draw him/her in. You don’t necessarily want to be shoving your products in their faces. At the awareness stage, an explainer video works very well. Your video should be able to grab their attention and make them want to engage with your brand further. There should also be solutions you speak of. In addition to explainers, you could create a tip-oriented video, humourous video content even a video infographic. This is your attempt to create a buzz around your business, drive some engagement and help your audience move further down the sales funnel.
- Consideration & Decision: By this time, your prospect is fully aware of his problems and is researching solutions. Now is a good time to help your client learn and understand about what you can do for them. Videos of customer testimonials will reinforce social proof, something that can truly take you the mile. Alternatively, product demos and video case studies are a great way to showcase how well your solutions have helped other businesses facing similar business problems.
- Nurture: At this stage of the buyer’s journey, the prospect has found the right solution and has selected you to do business with. It’s important that you now follow through with great post-sale service to help your customer find that choosing your business over another’s was worth their time and money. Post-sale videos that dabble in common FAQs will help answer any product/service related query that your customer may have. It is also important as this point to nurture new clients and build an amazing customer relationship. You can also keep your customers updated with your new products and services. Do special announcements through video or even new product showcases.
When you create different types of videos, you let your prospects decide the path to get to the final step of converting into a customer. Most importantly you must remember that videos are extremely persuasive tools, especially with the right kind of content and context.
So what are you waiting for?
Make your video/s with us today. Write to us: [email protected]