Are you looking for fresh content to engage your audience? Guess what – you may already be sitting on a gold mine of content waiting to be discovered. Look no further than your marketing cloud or hard drives! Imagine the hours of footage that you may have filmed for a corporate video, event, testimonial …
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Category: Video Production
While awards season is underway, Two Story has likewise been honored as one of Sydney’s video production experts by Top Experts, a reputable website that reviews and verifies Australian businesses. Two Story Video has been selected among hundreds of production companies through a strict vetting process. TopExperts has granted Two Story with a grade …
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Category: Explainer Video, Product Video, Video Marketing
At its core, the buyer’s journey is made up of three stages: Awareness, Consideration, Conversion. While brand awareness videos (top-of-the-funnel) are fun, delightful and great for attracting attention, and conversion videos (bottom-of-the-funnel), extremely effective and necessary, it’s often the mid-funnel video content, aimed at growing engagement and trust that helps bolster conversion. A mid-funnel video …
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Category: Explainer Video, Video Marketing, Video Production
The Bigger Backyard campaign by In Good Company Northern Rivers is helping local business in the region flourish and grow. Initiated by the NSW Business Chamber in partnership with seven local Government councils of the Northern Rivers, Regional Development Australia, Southern Cross University and supported by the NSW Department of Premier and Cabinet, the campaign …
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Category: Event Video, Testimonial Video
At the recently-concluded trade exhibition SuperExpo 2019, home automation brand Somfy stirred oodles of attention with their exceptional branding and amazing product portfolio. With a lot of positive feedback surrounding their presence at a number of trade events in the past, it made perfect sense for the brand to create some fresh marketing content from …
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Category: Product Video, Promotional Video, Video Production
Floor decals company, Fitgraphix commissioned us a short advertising video commercial to showcase their unique product offering. Brief: The brief was specific; a 30-second advertising video featuring the DIY system of Fitgraphix’s custom-designed floor decals at individual gyms and training facilities. The brief particularly emphasised that the video showcase the overall ease of designing, ordering (online), …
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Category: Video Marketing, Video Production
Stories have captured the interest and imagination of people since time immemorial. Why? Because stories are inherently about how we think and make meaning of life. And yet, good storytelling is often ignored in most marketing today. This is especially so with videos today! When you tell a good story, your audience becomes emotionally invested in …
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Category: Product Video, Promotional Video
Brother Printers & Labellers are known prominently for selling printers, labellers, fax machines, scanners, etc. To start their year off with a bang, they wanted to create a short online video campaign focusing on how labeling makes organising better and also brings style back to one’s work spaces. Amazingly, the timing of this ad aligned with schools re-opening …
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Category: Explainer Video
Why create explainer videos? An explainer video is a short video that conveys your company’s value proposition within a span 60-90 seconds. Create explainer videos to introduce the business, explain what you do and tell prospects how you’ll solve their business problems. What this does is gets your prospects excited and engaging with your brand. What …
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Category: Testimonial Video
So what’s the big deal about video marketing? Video marketing isn’t just a fancy word in marketing today, it is among the most effective ways to bring about engagement and conversions for your business. Compare engagement levels of a 60 sec video over reading five paragraphs of text, and video’s the sure winner! Statistics alone will provide …
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