Two Story is a creative video production company based in Sydney. Our vision is to create engaging video content that inspires audience action.

mid-funnel video

Category: Explainer Video, Product Video, Video Marketing

At its core, the buyer’s journey is made up of three stages: Awareness, Consideration, Conversion. While brand awareness videos (top-of-the-funnel) are fun, delightful and great for attracting attention, and conversion videos (bottom-of-the-funnel), extremely effective and necessary, it’s often the mid-funnel video content, aimed at growing engagement and trust that helps bolster conversion. A mid-funnel video …

View Post

Category: Explainer Video, Video Marketing, Video Production

The Bigger Backyard campaign by In Good Company Northern Rivers is helping local business in the region flourish and grow. Initiated by the NSW Business Chamber in partnership with seven local Government councils of the Northern Rivers, Regional Development Australia, Southern Cross University and supported by the NSW Department of Premier and Cabinet, the campaign …

View Post
Corporate Video Production Sydney

Category: Event Video, Testimonial Video

At the recently-concluded trade exhibition SuperExpo 2019, home automation brand Somfy stirred oodles of attention with their exceptional branding and amazing product portfolio. With a lot of positive feedback surrounding their presence at a number of trade events in the past, it made perfect sense for the brand to create some fresh marketing content from …

View Post
Advertising Video Commercial

Category: Product Video, Promotional Video, Video Production

Floor decals company, Fitgraphix commissioned us a short advertising video commercial to showcase  their unique product offering. Brief: The brief was specific; a 30-second advertising video featuring the DIY system of Fitgraphix’s custom-designed floor decals at individual gyms and training facilities. The brief particularly emphasised that the video showcase the overall ease of designing, ordering (online), …

View Post
how to tell a good story with video

Category: Video Marketing, Video Production

Stories have captured the interest and imagination of people since time immemorial. Why? Because stories are inherently about how we think and make meaning of life. And yet, good storytelling is often ignored in most marketing today. This is especially so with videos today! When you tell a good story, your audience becomes emotionally invested in …

View Post
Stop Motion Video Campaign

Category: Product Video, Promotional Video

Brother Printers & Labellers are known prominently for selling printers, labellers, fax machines, scanners, etc.  To start their year off with a bang, they wanted to create a short online video campaign focusing on how labeling makes organising better and also brings style back to one’s work spaces. Amazingly, the timing of this ad aligned with schools re-opening …

View Post

Category: Testimonial Video, Uncategorized

Video is the most effective way to tell a story. We’ve all agreed on that. Audience-tailored videos will attract, create awareness, engage and convert potential customers. It will lead them to move down the sales funnel quickly and promote growth for your business. So, what are some of the most powerful types of videos to …

View Post