Two Story is a creative video production company based in Sydney. Our vision is to create engaging video content that inspires audience action.

mid-funnel video

Category: Explainer Video, Product Video, Video Marketing

At its core, the buyer’s journey is made up of three stages: Awareness, Consideration, Conversion. While brand awareness videos (top-of-the-funnel) are fun, delightful and great for attracting attention, and conversion videos (bottom-of-the-funnel), extremely effective and necessary, it’s often the mid-funnel video content, aimed at growing engagement and trust that helps bolster conversion. A mid-funnel video …

View Post

Do you want to create awesome video content?

Join our mailing list and we'll show you how PLUS we're sharing tips and tutorials for successful video marketing

You have successfully subscribed. A confirmation email is on its way.