Gamification and augmented reality (AR) are some of the emerging trends that are disrupting the marketing industry, and an Australian startup is creating a fun, interactive way for brands to engage with their consumers, similar to what Pokemon GO has done for mobile games. XRii’s augmented reality scavenger hunt app took centre stage at …
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Category: Animation video, Marketing video, Video Marketing
As marketers, we are always looking for new and innovative ways to capture our audience’s attention. One of the most effective ways to do this is by incorporating animations into our videos. Animations are a powerful tool that can help to engage viewers, convey important information, and make your videos more memorable. Here are …
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Category: Case Study Video, Promotional Video, Social Media Marketing
As one of the most recognised luxury fashion houses in the world, Gucci brought its sense of excitement, curiosity, and style to Sydney with its travelling exhibition, Gucci Garden Archetypes. Launching in 2022 to celebrate the brand’s 100th anniversary, the exhibition has travelled from Florence to major cities such as Tokyo, Shanghai, Hong Kong, …
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Category: Product Video, Video Marketing, Video Production, Viral Video
Did you know that more than 500 hours of videos are uploaded on Youtube every minute? In today’s overcrowded media landscape, it’s hard to compete for people’s attention. Whether you’re a brand or a content creator, getting eyeballs on your videos can be a struggle – but still very much possible. While Two Story’s …
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Category: Video Marketing, Video Retainer
In this age of social media, content is truly king. As a marketing professional, you need to keep your audience engaged with fresh content – and video still gets the most eyeballs with users worldwide watching videos 84 minutes a day on average. Videos are not only eye-catching for your social media pages, they can …
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Category: Company Profile/About Us, Corporate Videos
Give jobseekers an exclusive sneak peek into your company that they can’t resist Let’s face it: these days, companies not only need to attract customers, they also need to attract the best employees to stay competitive and in tip-top shape. A recruitment video can be a great boost to your hiring process …
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