The Brief

Prior to Covid-19, Johnco Productions would showcase their new products at Australiaʼs largest Annual Gift Fair Exhibition, however due to the cancellation of this show, they were compelled to try something different. Something a little more “virtual” or “online”. They came to us with a request to create 15 x individual stop motions videos that would tell the story of each of their products – bring them to life! These would be short videos that could easily be shared online (socials channels) and used to announce the new product showcase for 2020!

15 x Individual Videos (Square format)

1 x Full Video (16×9 Format)

Client

Johnco Productions is a leading wholesale distributor of award-winning childrenʼs toys, with a primary focus on STEM products. STEM (Science, Technology, Engineering and Maths) toys encourage children to build curiosity and understanding for science, mechanics, coding, and more, through an interactive learning experience.

New Product Showing 2020 – The video we produced for Johnco

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Pre-production

Itʼs not often you get to play with toys for a living, but thatʼs what we had to do. We brainstormed ideas on how to bring each story to life and present it in a fun and engaging way for the desired audience – Retail & End Users.

Production

We setup a portable studio at the clients office. this consisted of a large white surface with lights, camera, computers and purpose built stop motion software. We then worked through each product to create roughly 150 frames for each story.

Post Production

The still frames for each video were combined to create the illusion the products are moving – stop motion. We added a small amount of animation to compliment the videos. Logos and some fun background music was added to finish off each video.

Challenges

Stop motion is a pain staking process. Each story required around 150 frames (photos), so thatʼs a lot of patience! And coming up with a unique story for every product required some creative thinking from everyone involved!

Highlights

Seeing each of the products come to life is very rewarding. It makes all the hard work and attention to detail worth it in the end!

Clients Feedback

“They are fabulous. We are really happy with how they are looking. Youʼve done a great job!” Nicole Langford, Marketing Manager Johnco Productions

Deliverables

15 x Individual Videos (Square format)

1 x Full Video (16×9 Format)

If you need to bring your marketing ideas to life, give us a call  – 0415 292 600  or email – [email protected] !