Category: Video Marketing, Video Production

Why Repurpose Blogs as Videos

Quality content production is a time-consuming process. It needs solid research, writing skills, plus meticulous execution to ensure that the final piece of content is easy to consume and shareable. This often puts tremendous pressure on business looking to create fresh content from scratch every single time. A practical alternative, therefore, is repurposing. Repurposing involves using the research and data of an existing piece of content to create several other formats of it.

A well-researched blog, for instance, is great to repurpose into an e-book, an infographic, a podcast, or even a video. Repurposing is an effective marketing strategy and works brilliantly to create broader avenues for brand exposure and growth.

In this blog, we’ll talk more about why you need to repurpose blogs as videos. 

Video appeals more than text

A video is easy to engage with and is the new normal in the world of online marketing. A single minute’s video is worth almost 1.8 million words. even marketers are increasing their video marketing spends year-on-year. Videos also tend to have a higher retention rate because of the presence of visual aids. It’s automatically more memorable and thus highly engaging. Video viewers tend to retain almost 95% of viewed content compared to 10% when reading text.

Videos make great tutorials

While how-to blog articles are valuable, repurposing them into video tutorials could possibly help drive the message to your intended audience better. Sometimes, viewers want simple, concise yet information-rich content that aligns with their needs. They’re also looking for content that is easy to digest. And a video can be a great way to facilitate both sets of needs. It is also easier for your viewes to follow your instructions when transmitted with audio-visual cues through a video.

While how-to articles are valuable, repurposing them into video tutorials could possibly help drive the message to your intended audience better. Sometimes, viewers want simple, concise yet information-rich content that aligns with their needs. They’re also looking for content that is easy to digest. And a video can be a great way to address both sets of needs. It is also easier for your viewers to follow your instructions when transmitted with audio-visual cues through a video.

The first step is to seek out stories and key messages in the blog post that resonate with the different stages of the marketing-sales funnel. Look to create ‘why’ style content that can help promote brand awareness. Next, look for how-to style content that communicates your brand value, and is great for the mid-funnel stages of the sales process. Ultimately for repurposing the conversion stage content, focus on the ‘what,’ explaining your offer or solution.

Remember: When you repurpose blogs as videos, you need not use all the content from your blog post. The idea is for you to relay the key messages as briefly and succinctly as possible through the video.

Here’s a quick road-map on getting started:

  1. Choose the best blog post for repurposing

  2. Glean out the best messages and stories from the post

  3. Now create a video script that revolves around those key pointers

  4. Work with a professional to create the video and bring it to life.

What did you think about this blog post? Have you repurposed blogs as videos? How did you do it? Comment in the comments section below and join the conversation today.

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