PROJECT FEATURE: DESIGNTEAM 2024 BRAND VIDEO
It’s a new year, and a new chance for everyone to make a change – including brands.
We were recently commissioned by one of our longstanding clients and collaborators, Designteam, to create a renewed approach to their brand video.
Designteam is a multi-awarded experiential and immersive agency with offices in Australia and Singapore. Their mission is to create immersive experiences that foster engagement, interaction and brand advocacy.
Create a brand video to reinforce Designteam’s brand, solutions and value pillars in a clear, minimalist, elegant yet impactful way. Designed to double up as the header video on the website, the brand video is a crucial brand asset as it creates a striking first impression with their clients and partners.
Work around creative and technical challenges of the treatment. We also needed to include all brand mandatories while delivering an effective and impactful narrative within 60 seconds.
Two Story and Designteam worked closely together throughout the creative journey of the video from page to screen. It started with a detailed brief and scope from Designteam. We then conducted a kick-off meeting to discuss the project, raise questions, and exchange ideas to manage everything down to the finest detail. Then it was off to post-production, with the Two Story team coordinating with Designteam on a regular basis from first to final version.
The creative look of the project is centered around the panels that fade in and out. This creative execution allowed the team to highlight Designteam’s unique value proposition, feature key visuals from their portfolio, and tell a compelling narrative through visuals, text, and music.
Here’s what our client Adam has to say about the experience:
“Video is an essential brand asset that provides a clear view into the Designteam brand: who we are, what we do, the quality brands we partner with – how we think and how we create value. The Two Story team worked closely from the outset – responsive and detail-minded, the outcome is fantastic and one we are proud of!“
Head of Strategy and Partnerships, Designteam
What are your some of your fresh new ideas to spark up your marketing strategies for this year? Don’t let those creative juices go stale, book us for a free strategy session today.
We’re happy to discuss your ideas and bring them to life this 2024.