Product Launch Video: CorMax Australia
Cormax is well-known for their novel approach to fitness; they use water-filled training aids to create better and more effective workouts for their clients. This product launch video highlights these details and more.
Cormax approached Two Story during the launch phase of their brand. The brief required a product launch video that introduced their brand and created waves in the Australian cross-fit industry. The brand also wanted to sign up distributors worldwide. We had to make the video, cutting edge, sexy and fun, in order to appeal to a global audience.
We worked out a concept to tell the story of three different groups of people using the same equipment. Each group was part of a different demographic and we shot at three locations; Maroubra Beach, Queen’s Park Randwick & Fitness Gym Miranda.
We shot for two days with a total of 6 acting talent; (2 for each location and demographic) and 4 production crew. Our greatest highlight was working in the great outdoors, especially the beach.
The entire footage was filmed on multiple cameras, which included 2 DSLR’s with sliders and steadycam rigs.
During post-production, clips from the different cameras were combined to create a tightly-edited video with tons of impact.
Cormax was extremely happy with the final video and ended up sharing it on their website, during trade shows, and even direct email marketing campaigns. We’ve helped set them up on their path to success, and can do the same for your brand too. Make an enquiry about your project today.