Commmunications Promo Video Example – Team Defence Australia

Category: branded content, Communications Video, Corporate, Corporate Communications, Event, Promotional, Testimonial

Client:

Date:

THE BRIEF:

Team Defence Australia needed a promotional video that would help explain what the TDA is and talk about the benefits for SME’s looking to expand their operations globally. It would then be sent to the following audience:

• Seniors in Defence
• Companies looking to be part of TDA events
• General Public
• Other defence industry personnel

WHAT IS TDA:

Team Defence Australia leads delegations of Australian Defence Industry to trade shows all over the world. They provide greater benefits and visibility for Seo’s rather going it alone. TDA gives them global exposure through international and online events.

For companies selected to attend an international trade show as part of the TDA industry delegation, TDA will provide:

• Free space on the custom-built TDA pavilion
• Exhibitor passes
• Pre-event support and advice
• Senior Military support and advocacy
• Access to facilities and meeting rooms
• Briefings, networking and B2B matching
• On-site support from TDA representatives at the trade show

HOW DID WE TELL THE STORY:

• Through the use of on-site interviews to provide a narrative to promote the the key messages.
• We included interviews with TDA stakeholders to help introduce the TDA and it’s objectives
• We incorporated real life customer success stories from businesses currently partnering with the TDA as soundbites through the video
• The soundbites serve to highlight the benefits the TDA offers to Australian SME’s looking to expand their business on a global stage
• We used a mix of genders and ethnicities to show that TDA supports diversity in the industry.

We can help you create a communications promotional video for your organisation. Please contact us on – 0415 292 600 or email info@twostory.com.au

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