HOW TO EFFECTIVELY REPURPOSE YOUR EXISTING VIDEO CONTENT
Are you looking for fresh content to engage your audience? Guess what – you may already be sitting on a gold mine of content waiting to be discovered. Look no further than your marketing cloud or hard drives! Imagine the hours of footage that you may have filmed for a corporate video, event, testimonial or ad campaign… why not consider repurposing your existing footage into fresh content? Finally, all those extra b-rolls from your latest shoot can be put to good use! You can make something new out of the old if you have the right strategy, so here are some tips on how to effectively repurpose video content for marketers:
Identify your target platforms
Before repurposing your video content, it’s crucial to identify the platforms where your audience spends most of their time. Whether it’s YouTube, Facebook, Instagram, or LinkedIn, understanding the preferences and behaviours of your target audience will help you tailor your content to each platform’s unique requirements.
Create shorter clips or teasers
Long-form videos are great for explaining complex concepts or telling a detailed story, but they may not perform as well on every platform. Consider breaking down your video content into shorter clips or teasers that capture attention and leave viewers wanting more. These shorter clips can be shared on social media platforms as a way to drive traffic to the full-length video.
Convert into audio-only content
Not everyone has the time or ability to watch videos, but they may be interested in consuming the content in an audio format. Consider converting your video into a podcast episode or an audio recording that can be shared on platforms like Spotify or Apple Podcasts. This opens up a new avenue for engagement and allows you to tap into a different audience segment.
Customise for different languages or regions
If you have an international audience or target different regions, consider repurposing your video content to suit their preferences. This could include adding subtitles or captions in different languages, incorporating local cultural references, or even re-recording the video with a different voiceover. Also, why not consider doing text overlays or animations for a more fact-filled and attention-grabbing video? By customising your content, you can make it more relatable and resonate with audiences from different backgrounds.
Monitor and optimise performance
Once you have repurposed your video content, it’s important to track and analyse its performance on each platform. Monitor metrics such as views, engagement, click-through rates, and conversions to understand what is resonating with your audience and what can be improved. Use this data to optimise your repurposing strategy and make informed decisions about future content creation.
Repurposing video content is a powerful strategy for marketers to extend reach, engage with a wider audience, and maximise the ROI of your video production efforts. By following these effective repurposing tips, you can tailor your content to various platforms and audience preferences, ultimately driving more traffic, engagement, and conversions. So, start exploring the possibilities of repurposing and unlocking the full potential of your video content.
If you’re looking to repurpose your existing video catalogue into fresh new content, Two Story Video Production is here to help. Whether you’re a corporate client, government office, marketing agency, or small business, you can always benefit from an updated and consistent video marketing campaign. Let’s talk about creating new videos from your library or making one from scratch – call us at 0415 292 600 or fill out our enquiry form on our website today.