Two Story is a creative video production company based in Sydney. Our vision is to create engaging video content that inspires audience action.

Category: Animation video, Marketing video, Video Marketing


As marketers, we are always looking for new and innovative ways to capture our audience’s attention. One of the most effective ways to do this is by incorporating animations into our videos. Animations are a powerful tool that can help to engage viewers, convey important information, and make your videos more memorable.


Here are just a few reasons why you should consider adding animations to your marketing videos:


1. They grab attention


Animations are a great way to grab your viewer’s attention right from the start. By using animations, marketers can create visually appealing and engaging videos that are more likely to capture their audience’s attention and keep them interested.


2. They convey complex information that’s easy to understand


Animations can help to simplify complex ideas and make them more understandable. Marketers often have to convey complex ideas or processes to their audience, which can be difficult to do with just talking heads or images. Animations can help to break down complex concepts into more digestible pieces, making them easier to understand. 


3. They create a more memorable brand image


By creating unique and memorable animations, marketers can help to create a brand identity that stands out from the competition. Animations can be used to create characters, logos or other visual elements that can help to build brand recognition and awareness. By using animations consistently across all marketing materials, marketers can create a cohesive and recognizable brand image that resonates with their audience.


4. They help to increase engagement and retention rates


Videos with animations are more likely to be watched until the end compared to videos without animations. Animations can help to keep the audience engaged throughout the video, making it more likely that they will remember the content and take action as a result. By creating engaging and informative videos with animations, marketers can increase their chances of converting viewers into customers.


5. They can be used in a variety of ways


Animations are incredibly versatile and can be used in a variety of ways. Whether you are creating a product demo, a promotional video, or an explainer video, animations can help to enhance your message and make your video more educational and engaging.


6. They help create more accessible videos


Animations can be used to create videos that are more inclusive and accommodating to viewers with disabilities or special needs. For example, animations can be used to create videos that are fully captioned, making them more accessible to viewers who are deaf or hard of hearing. Animations can also be used to create videos that are easier to understand for viewers with cognitive or learning disabilities, making them more inclusive and welcoming to all viewers.


So, how can you incorporate animations into your marketing videos? Here are a few tips to get you started:


  • Use high-quality animations and typography to create a polished and professional look.

  • Keep your animations simple and easy to read, so that your viewers can easily understand the information you are presenting.

  • Use animations to only highlight key points or statistics, or to add emphasis to important information. Think more in words and phrases rather than sentences.

  • Experiment with different animation styles and techniques to find what works best for your brand and message.


We at Two Story understand that every second matters to each video, and believe that animations are a great way to make videos that pack a punch with content and creativity.


Here are some recent videos we created that use animations to their advantage:


  • MHIAA / The Ocean by Meriton


  • Quasar / Carmel Village Box Hill 




Check out Two Story’s latest animation reel for inspiration and chat with us today to get started on your next animated video.



    Leave Your Comment Here