Harness the potential of word-of-mouth marketing with a client endorsement shot on video.

These days, everyone checks out reviews before they make a purchase, right? It’s the same with you and your potential customers. They research what others, especially your previous customers, have to say about your brand before making a decision.

That’s why testimonials remain one of the most powerful pieces of content a brand can have in its arsenal – a direct endorsement from one satisfied customer to others. In this age of expectations versus reality, an authentic testimonial can really hold water. Let’s discover what makes testimonials every marketer’s secret weapon:

1. GOOD

Building relationships with your clients starts with trust. And it’s no secret that the most successful brands are also the most trusted – and have the most loyal fans. Testimonials are very effective because they carry social proof – they prove that your company is legit and can deliver the goods through the experience of your satisfied customers. And word-of-mouth has been proven time and time again as one of the best and most effective forms of marketing.

2. FAST

Testimonial videos are not only very effective – they can also be done very quickly and easily. It’s essentially just an interview with a person – how much simpler can you get? But getting the right client to say the right things is what spells the difference. Check out this guide on what you need to prepare for an impactful customer testimonial video.

3. LOW-COST

Because it’s fairly simpler, testimonial videos are typically no-fuss and thus, much cheaper to produce compared to other types of marketing videos. But that doesn’t mean you can just use your phone to shoot this – remember that it still needs to look professional. Remember – a testimonial video is still a reflection of your brand – so hiring a professional videographer is absolutely necessary.

We at Two Story Video Production understand how important it is for your brand to produce the best quality testimonials that will make you stand out from your competition. We’re a Sydney-based production house that specialises in marketing videos like client testimonials. But don’t just take our word for it – here’s what our clients have to say:

Feel free to email us at info@twostory.com.au or call 0415 292 600 to get started.