In today’s digital age, events have become a crucial part of any marketer’s arsenal. They provide a unique opportunity to connect with customers, showcase products or services, and build brand awareness. However, many marketers fail to leverage events to their full potential when it comes to producing and utilising photo and video content. In this blog, we will explore how marketers can maximise their events by creating and sharing multiple forms of visual content.

Visual content, such as photos and videos, are incredibly powerful in capturing the attention of an audience. It is easily shareable, highly engaging, and has the potential to go viral. Therefore, it is essential for marketers to seize every opportunity during events to create compelling visual content that can be utilised across various channels.

The first step in maximising event content creation is to develop a comprehensive strategy. Before the event begins, marketers should determine the goals they want to achieve and the specific types of visual content that will help them accomplish those goals. For instance, if the objective is to increase brand awareness, capturing high-quality photos of the venue, signage, and branded materials can help achieve that. On the other hand, if the aim is to highlight product features, videos demonstrating product usage or customer testimonials can be incredibly impactful.

During the event, marketers should hire photography and videography experts to capture photo and video content. It is advisable to have multiple team members at different locations, capturing various moments simultaneously. This allows for a broader range of content options and ensures that no important moments are missed. 

While capturing content is important, it is equally crucial to have a system in place for organising and storing photos and videos. By using file naming conventions, tagging, and categorising, marketers can easily locate and access their desired content when needed. This organisation is particularly beneficial when repurposing content for future marketing campaigns or events.

After the event, it is time to unleash the power of the captured content. Marketers can create a wide range of content using the photos and videos. Photos can be shared on social media platforms, blogs, or used for promotional materials such as brochures or advertisements. They can also be used as visual elements in email campaigns or added to product pages on websites. Videos, on the other hand, can be uploaded to YouTube or other video-sharing platforms, embedded within blog posts, or shared via social media channels like Youtube, Facebook and Instagram. They can also be  cut down further into shorter videos for Tiktok, Instagram Reels, or Youtube Shorts. This is exactly what we did for some of our recent clients, such as Somfy.

Somfy (Sizzle Reel)

Somfy (Social cutdown)

To increase the reach and engagement of event content, marketers should consider partnering with influencers or thought leaders in their industry. By incorporating influencer-generated content, companies can tap into the influencer’s audience, extending the reach of their message beyond their usual customer base. This partnership can result in greater visibility and brand awareness.

Marketers can maximise their events by producing multiple forms of photo and video content. The power of visual content cannot be underestimated in today’s fast-paced digital world. By establishing a strategy, capturing content during the event, organising it effectively, and strategically utilising it afterwards, marketers can amplify their brand’s presence and reach, engage their target audience, and ultimately achieve their marketing goals.

Planning your next marketing event in Sydney, Melbourne, or anywhere in Australia? Why not hire a professional photography and video production to create multiple content opportunities from your event? Capture all of these great moments, store some of them, and re-work them for future content. 

Two Story Photo and Video is one of Australia’s top-rated photography and video production providers. We work with all types of clients – from small and medium businesses, non-profits, government agencies, and multinational corporations. Our clients enjoy creating content with us during events – from sizzle reels, testimonials, case study videos, and other forms of content.

Send us a message today at duane@twostory.com.au .