Construction Videos with Quasar Group
Quasar Group is a name synonymous with quality construction services for the retail and commercial space. They have successfully executed projects spanning areas like education, aged care, community, retail, specialist buildings, hospitality and entertainment. Recently, the business engaged with Two Story to create work-in-progress construction videos as part of their marketing strategy for some of their key projects.
These projects are currently in their critical construction phases and we’ve helped the brand document their progress through the videos. We’ve had a long-standing relationship with Quasar Group, having created professional imagery for them in the past.
The construction videos exemplify the brand’s skills in building and project management and are key pieces of marketing content that help showcase their expertise to stakeholders and their audience.
We were tasked with capturing the size and magnitude of each project from the air to the ground. The idea was the show some design features and elements unique to each project. We also had to capture wide images and well as close-up details.
Step 1: Organise logistics with the client to – potential shoot days, access to the site, discuss any OH & S issues.
Step 2: Make sure we are equipped to handle the demands of this project with all necessary tools, professional film equipment as well as a drone for aerials.
Step 3: Ensuring work safety practises were adhered to.
Step 4: Photographing and capturing videos without interfering with construction workers and personnel on-site.
Step 5: Post production – Cut/edit clips to create a compelling story. Add logos, licenced music, animated texts overlays and deliver the finished video on Vimeo for review/download. (Also sharing photographs via DropBox)
Watch both videos below:
Quasar – Kembla Grange, Bunnings Site
Quasar – Eastern Creek, Shopping Precinct
All videos exhibit a strong combination of stunning imagery as well as documented evidence of the construction work currently underway.
If you’re in the construction industry, you know the challenges of winning new projects. Videos that help showcase your skills and expertise can go a long way in putting your brand in front of your target market. It’s a foot in the door that will help you secure that next project.
Email – firstname.lastname@example.org to schedule a call to see how we can work together to help you win more projects.