mid-funnel video

Category: Explainer Video, Product Video, Video Marketing

At its core, the buyer’s journey is made up of three stages: Awareness, Consideration, Conversion. While brand awareness videos (top-of-the-funnel) are fun, delightful and great for attracting attention, and conversion videos (bottom-of-the-funnel), extremely effective and necessary, it’s often the mid-funnel video content, aimed at growing engagement and trust that helps bolster conversion. A mid-funnel video …

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buyer personas

Category: Event Video, Explainer Video, How-to Videos, Video Marketing

Good content marketing is content that is tailored for its audience’s needs and desires. Which is why defining your target market is one of the most important things you’ll do as a marketer. A buyer persona is the ultimate tool when determining who you serve as a business.  And, with video emerging as the latest …

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Category: Explainer Video, Video Marketing, Video Production

The Bigger Backyard campaign by In Good Company Northern Rivers is helping local business in the region flourish and grow. Initiated by the NSW Business Chamber in partnership with seven local Government councils of the Northern Rivers, Regional Development Australia, Southern Cross University and supported by the NSW Department of Premier and Cabinet, the campaign …

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Beneath the Brand

Category: Company Profile/About Us, Video Marketing

It’s throwback Tuesday and today we have a special vodcast project with The Brand Institute in collaboration with B&T. The series titled, Beneath the Brand is an attempt to explore the key business challenges facing brands and businesses of today. The latest episode features an insightful interview with Jane Power, CMO, Bupa, Australia. Our brief for …

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ARBS 2018

Category: Event Video, Product Video, Promotional Video, Social Media Marketing, Testimonial Video, Video Marketing, Video Production

ARBS, Australia’s only international trade exhibition for the HVAC & R and Building Services industries, happened in May. The show hosted over 350 exhibitors with an excess of 8000 visitors.We were commissioned with capturing a series of highlights and testimonial videos for Mitsubishi Heavy Industries, Panasonic & Design Team, during the 2-day extravaganza. We shot …

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Category: Company Profile/About Us, Corporate Videos, Promotional Video, Social Media Marketing, Video Marketing, Video Production

We recently partnered with Aktiv Dynamic Training Solutions to create a Timelapse + Highlights Video. It showcases the installation of Aktiv’s training facilities at their brand’s new showroom in Banksmeadow, Sydney. Aimed at growing brand awareness for Aktiv, the video brings the installation process to life through an engaging time-lapse capture, shot over multiple days. …

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starting out with video

Category: Case Study Video, Explainer Video, How-to Videos, Product Video, Promotional Video, Testimonial Video, Video Marketing

It’s one of those things we see and read everywhere on the web. The slogan: Switch to video is not only popular in a manner of speaking, the results and ROI with the use of video in brand marketing prove this point too. Marketers using video have been able to grow revenue 49% faster than …

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