Sep 8
Using stop motion to bring Johnco’s products to life! Brief Prior to Covid-19, Johnco Productions would showcase their new products at Australiaʼs largest Annual Gift Fair Exhibition, however due to the cancellation of this show, they were compelled to try something different. Something a little more “virtual” or “online”. They came to us with a …
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Category: Social Media Marketing, Video Marketing, Video Production
We all know that a landing page is one of the best ways to create a lasting impression on your target audience. However, including a video on your page is one of the most successful ways of converting your target audience into successful leads. A video will prevent browsers from bouncing from your services to …
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Category: Promotional Video, Video Marketing, Video Production
Quasar Group is a name synonymous with quality construction services for the retail and commercial space. They have successfully executed projects spanning areas like education, aged care, community, retail, specialist buildings, hospitality and entertainment. Recently, the business engaged with Two Story to create work-in-progress construction videos as part of their marketing strategy for some of …
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Category: Video Marketing, Video Production
The video is an integral part of all content marketing today, and with good reason. Videos inspire brand awareness, engagement, lead nurturing and help stimulate sales during the different stages of the marketing-sales funnel. In short: Video can prove the ROI on your brand marketing efforts. Which is why today’s blog will talk you through some …
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Category: Video Marketing, Video Production
All successful brands today have one thing in common. They are all heavily investing in creating videos as part of their online marketing strategy. In fact, HubSpot notes that 87% businesses are using video as a marketing tool in 2019, a number that is likely to go up in the years to come. Interestingly enough, …
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Category: Video Marketing, Video Production
Quality content production is a time-consuming process. It needs solid research, writing skills, plus meticulous execution to ensure that the final piece of content is easy to consume and shareable. This often puts tremendous pressure on business looking to create fresh content from scratch every single time. A practical alternative, therefore, is repurposing. Repurposing involves …
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Category: Corporate Videos, Promotional Video, Video Marketing, Video Production
A crisis is something that shows up very unexpectedly and unannounced. It’s just one of those days when you’ll find customers complaining about your products or services on social media or worse, your website has crashed, and you’re losing a ton of traffic and sales. If you don’t control the situation, things could quickly get …
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Category: Company Profile/About Us, Video Marketing
It’s throwback Tuesday and today we have a special vodcast project with The Brand Institute in collaboration with B&T. The series titled, Beneath the Brand is an attempt to explore the key business challenges facing brands and businesses of today. The latest episode features an insightful interview with Jane Power, CMO, Bupa, Australia. Our brief for …
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Category: Explainer Video, Product Video, Video Marketing
At its core, the buyer’s journey is made up of three stages: Awareness, Consideration, Conversion. While brand awareness videos (top-of-the-funnel) are fun, delightful and great for attracting attention, and conversion videos (bottom-of-the-funnel), extremely effective and necessary, it’s often the mid-funnel video content, aimed at growing engagement and trust that helps bolster conversion. A mid-funnel video …
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Category: Event Video, Explainer Video, How-to Videos, Video Marketing
Good content marketing is content that is tailored for its audience’s needs and desires. Which is why defining your target market is one of the most important things you’ll do as a marketer. A buyer persona is the ultimate tool when determining who you serve as a business. And, with video emerging as the latest …
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