Category: Explainer Video, Product Video, Video Marketing
At its core, the buyer’s journey is made up of three stages: Awareness, Consideration, Conversion. While brand awareness videos (top-of-the-funnel) are fun, delightful and great for attracting attention, and conversion videos (bottom-of-the-funnel), extremely effective and necessary, it’s often the mid-funnel video content, aimed at growing engagement and trust that helps bolster conversion. A mid-funnel video …
View Post
Category: Event Video, Explainer Video, How-to Videos, Video Marketing
Good content marketing is content that is tailored for its audience’s needs and desires. Which is why defining your target market is one of the most important things you’ll do as a marketer. A buyer persona is the ultimate tool when determining who you serve as a business. And, with video emerging as the latest …
View Post
Category: Explainer Video, Video Marketing, Video Production
The Bigger Backyard campaign by In Good Company Northern Rivers is helping local business in the region flourish and grow. Initiated by the NSW Business Chamber in partnership with seven local Government councils of the Northern Rivers, Regional Development Australia, Southern Cross University and supported by the NSW Department of Premier and Cabinet, the campaign …
View Post
Category: Event Video, Product Video, Video Marketing, Video Production
In 2016, video surfaced as a popular content format, and by 2017, it had risen to the top of every marketer’s must-have list. In 2018, video has emerged a necessity given its power in influencing entire business strategies. Today 90% customers will claim that videos aid their purchase decisions. And taking it a step further …
View Post
Category: Company Profile/About Us, Video Marketing
It’s throwback Tuesday and today we have a special vodcast project with The Brand Institute in collaboration with B&T. The series titled, Beneath the Brand is an attempt to explore the key business challenges facing brands and businesses of today. The latest episode features an insightful interview with Jane Power, CMO, Bupa, Australia. Our brief for …
View Post
ARBS, Australia’s only international trade exhibition for the HVAC & R and Building Services industries, happened in May. The show hosted over 350 exhibitors with an excess of 8000 visitors.We were commissioned with capturing a series of highlights and testimonial videos for Mitsubishi Heavy Industries, Panasonic & Design Team, during the 2-day extravaganza. We shot …
View Post
We recently partnered with Aktiv Dynamic Training Solutions to create a Timelapse + Highlights Video. It showcases the installation of Aktiv’s training facilities at their brand’s new showroom in Banksmeadow, Sydney. Aimed at growing brand awareness for Aktiv, the video brings the installation process to life through an engaging time-lapse capture, shot over multiple days. …
View Post
It’s one of those things we see and read everywhere on the web. The slogan: Switch to video is not only popular in a manner of speaking, the results and ROI with the use of video in brand marketing prove this point too. Marketers using video have been able to grow revenue 49% faster than …
View Post
Category: How-to Videos, Video Marketing, Video Production
After the success of our first video collab with Marque Studios & Woolworths, this is episode two of in the series. To give you a quick recap, the videos are part of a series of fun how-to-videos for Woolworth’s new website Bunch. Today’s episode is a food styling & photography tips video for a beef …
View Post
Category: Company Profile/About Us, Video Marketing, Video Production
We don’t write very often about our personal video projects here at Two Story. And that’s only because we love sharing details of our amazing client collaborations and how it helped amplify their video marketing goals. Which is why, today we’re treading a slightly different path. In today’s blog post we’re bringing you a quick …
View Post
Join our mailing list and we'll show you how PLUS we're sharing tips and tutorials for successful video marketing