A case study video is a great way to show interested leads how great you are. It’s a chance to talk about how your client approached you with a problem, and how you provided a solution to that problem. You can highlight a specific product or service that your client implemented to achieve a return …
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Video (or LCD) Brochures are transforming the way customers connect with businesses. While a traditional brochure, with static images and text, explains how your business works, a video brochure shows how your business works. By combining print with digital media, video brochures revolutionise the way we interact with marketing materials, progressing the way we understand …
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The Brief Prior to Covid-19, Johnco Productions would showcase their new products at Australiaʼs largest Annual Gift Fair Exhibition, however due to the cancellation of this show, they were compelled to try something different. Something a little more “virtual” or “online”. They came to us with a request to create 15 x individual stop motions …
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Category: Social Media Marketing, Video Marketing, Video Production
We all know that a landing page is one of the best ways to create a lasting impression on your target audience. However, including a video on your page is one of the most successful ways of converting your target audience into successful leads. A video will prevent browsers from bouncing from your services to …
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Category: Promotional Video, Video Marketing, Video Production
Quasar Group is a name synonymous with quality construction services for the retail and commercial space. They have successfully executed projects spanning areas like education, aged care, community, retail, specialist buildings, hospitality and entertainment. Recently, the business engaged with Two Story to create work-in-progress construction videos as part of their marketing strategy for some of …
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Category: Video Marketing, Video Production
All successful brands today have one thing in common. They are all heavily investing in creating videos as part of their online marketing strategy. In fact, HubSpot notes that 87% businesses are using video as a marketing tool in 2019, a number that is likely to go up in the years to come. Interestingly enough, …
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Category: Video Marketing, Video Production
Quality content production is a time-consuming process. It needs solid research, writing skills, plus meticulous execution to ensure that the final piece of content is easy to consume and shareable. This often puts tremendous pressure on business looking to create fresh content from scratch every single time. A practical alternative, therefore, is repurposing. Repurposing involves …
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Category: Explainer Video, Product Video, Video Marketing
At its core, the buyer’s journey is made up of three stages: Awareness, Consideration, Conversion. While brand awareness videos (top-of-the-funnel) are fun, delightful and great for attracting attention, and conversion videos (bottom-of-the-funnel), extremely effective and necessary, it’s often the mid-funnel video content, aimed at growing engagement and trust that helps bolster conversion. A mid-funnel video …
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Category: Event Video, Explainer Video, How-to Videos, Video Marketing
Good content marketing is content that is tailored for its audience’s needs and desires. Which is why defining your target market is one of the most important things you’ll do as a marketer. A buyer persona is the ultimate tool when determining who you serve as a business. And, with video emerging as the latest …
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Category: Explainer Video, Video Marketing, Video Production
The Bigger Backyard campaign by In Good Company Northern Rivers is helping local business in the region flourish and grow. Initiated by the NSW Business Chamber in partnership with seven local Government councils of the Northern Rivers, Regional Development Australia, Southern Cross University and supported by the NSW Department of Premier and Cabinet, the campaign …
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