In today’s digital age, events have become a crucial part of any marketer’s arsenal. They provide a unique opportunity to connect with customers, showcase products or services, and build brand awareness. However, many marketers fail to leverage events to their full potential when it comes to producing and utilising photo and video content. In this …
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Category: Testimonial Video, Video Marketing, Video Production
If there’s anything we learned from producing videos over the years, it’s the fact that no two projects are the same, that’s why we’re always up for a new challenge! Take for example a recent project we worked on with a client from over the ditch in New Zealand. Shadowspec is …
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Category: Testimonial Video
Harness the potential of word-of-mouth marketing with a client endorsement shot on video. These days, everyone checks out reviews before they make a purchase, right? It’s the same with you and your potential customers. They research what others, especially your previous customers, have to say about your brand before making a decision. …
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Category: Corporate Videos, Testimonial Video
PROBLEM: In these uncertain times of lockdowns and travel restrictions, our clients still need to produce video content for various reasons – Internal & External Communiciations, Video Testimonials, Company Announcements, Staff Updates and many others. SOLUTION: Virtual or Online interviews are a great way to continue to produce high quality video content as a temporary …
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CISCO has pointed that by 2021, video marketing will make up for 82% of all global Internet traffic. And that’s why a strategic video marketing plan is key to ensuring a higher ROI on your marketing efforts. But what are the best video to grab your prospects’ attention and lead them down the marketing-sales funnel? …
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Category: Event Video, Testimonial Video
At the recently-concluded trade exhibition SuperExpo 2019, home automation brand Somfy stirred oodles of attention with their exceptional branding and amazing product portfolio. With a lot of positive feedback surrounding their presence at a number of trade events in the past, it made perfect sense for the brand to create some fresh marketing content from …
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Category: Case Study Video, Testimonial Video
If you want to convince prospects about how great your brand is, try selling the message through a customer story video or testimonial. A key persuasion tactic in marketing, customer story videos are the cornerstone of marketing strategies with almost 89% of marketers vouching for its effectiveness. What’s more, they translate to instant credibility for …
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ARBS, Australia’s only international trade exhibition for the HVAC & R and Building Services industries, happened in May. The show hosted over 350 exhibitors with an excess of 8000 visitors.We were commissioned with capturing a series of highlights and testimonial videos for Mitsubishi Heavy Industries, Panasonic & Design Team, during the 2-day extravaganza. We shot …
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As marketers or business owners, making a real connection with your audience is key to growing your online presence and sales. And, that’s why creating impactful content that connects with every stage of the buyer’s journey is key. Sure, video is all the rage and has been proven to produce the right kind of results …
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It’s one of those things we see and read everywhere on the web. The slogan: Switch to video is not only popular in a manner of speaking, the results and ROI with the use of video in brand marketing prove this point too. Marketers using video have been able to grow revenue 49% faster than …
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