Category: Case Study Video, Testimonial Video
If you want to convince prospects about how great your brand is, try selling the message through a customer story video or testimonial. A key persuasion tactic in marketing, customer story videos are the cornerstone of marketing strategies with almost 89% of marketers vouching for its effectiveness. What’s more, they translate to instant credibility for …
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ARBS, Australia’s only international trade exhibition for the HVAC & R and Building Services industries, happened in May. The show hosted over 350 exhibitors with an excess of 8000 visitors.We were commissioned with capturing a series of highlights and testimonial videos for Mitsubishi Heavy Industries, Panasonic & Design Team, during the 2-day extravaganza. We shot …
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As marketers or business owners, making a real connection with your audience is key to growing your online presence and sales. And, that’s why creating impactful content that connects with every stage of the buyer’s journey is key. Sure, video is all the rage and has been proven to produce the right kind of results …
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It’s one of those things we see and read everywhere on the web. The slogan: Switch to video is not only popular in a manner of speaking, the results and ROI with the use of video in brand marketing prove this point too. Marketers using video have been able to grow revenue 49% faster than …
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Category: Corporate Videos, Event Video, Testimonial Video
Headquartered in San Francisco, Credible is globally-recognised for its services in the student loan comparisons market. The good news is the brand recently listed on the Australian Stock Exchange and were here in Sydney for the IPO. To capture the event’s activities, they reached out to Two Story to help with the following: 1. Create a live event video link …
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Video marketing has grown to emerge as the No. 1 way to grow engagement and convert prospects into paying customers for many businesses today. And as unbelievable as it feels, 2017 is almost up. Now before you proceed any further, ask yourself: What is my video marketing strategy for the next year? Do I have …
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Today video has become one of the most efficient and effective ways to market your event and engage your attendees. If you’re an event manager, you’ll know how much the trend of event video marketing has gathered significance. Here’s a list of the 6 types of video content that can help boost brand credibility and …
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The sales process has changed tremendously over years. In order to make the sale, you have to first lead your customer on the path to purchase. In marketing parlance, this is often also referred to as the buyer’s journey. A typical buyer’s journey starts with your customer becoming aware of their business problems. This is …
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In today’s world of digital marketing, there are many techniques and strategies that companies will adopt to reach out to their target markets and build engagement and sales. Among them, there is one particular strategy that is being increasingly used today: video marketing. Now take a minute to you look around you on the internet. …
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Category: Explainer Video, Product Video, Testimonial Video, Video Marketing
One of the primary functions of video marketing is to make the sale. But that’s not all. Stay tuned in to discover 10 uses for videos that will take your marketing efforts to an all new-level. Let’s dive in, shall we? Telling your brand story: Every brand has a story of its own. If you …
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