CISCO has pointed that by 2021, video marketing will make up for 82% of all global Internet traffic. And that’s why a strategic video marketing plan is key to ensuring a higher ROI on your marketing efforts. But what are the best video to grab your prospects’ attention and lead them down the marketing-sales funnel? …
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Category: Event Video, Testimonial Video
At the recently-concluded trade exhibition SuperExpo 2019, home automation brand Somfy stirred oodles of attention with their exceptional branding and amazing product portfolio. With a lot of positive feedback surrounding their presence at a number of trade events in the past, it made perfect sense for the brand to create some fresh marketing content from …
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Category: Case Study Video, Testimonial Video
If you want to convince prospects about how great your brand is, try selling the message through a customer story video or testimonial. A key persuasion tactic in marketing, customer story videos are the cornerstone of marketing strategies with almost 89% of marketers vouching for its effectiveness. What’s more, they translate to instant credibility for …
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ARBS, Australia’s only international trade exhibition for the HVAC & R and Building Services industries, happened in May. The show hosted over 350 exhibitors with an excess of 8000 visitors.We were commissioned with capturing a series of highlights and testimonial videos for Mitsubishi Heavy Industries, Panasonic & Design Team, during the 2-day extravaganza. We shot …
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As marketers or business owners, making a real connection with your audience is key to growing your online presence and sales. And, that’s why creating impactful content that connects with every stage of the buyer’s journey is key. Sure, video is all the rage and has been proven to produce the right kind of results …
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It’s one of those things we see and read everywhere on the web. The slogan: Switch to video is not only popular in a manner of speaking, the results and ROI with the use of video in brand marketing prove this point too. Marketers using video have been able to grow revenue 49% faster than …
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Category: Corporate Videos, Event Video, Testimonial Video
Headquartered in San Francisco, Credible is globally-recognised for its services in the student loan comparisons market. The good news is the brand recently listed on the Australian Stock Exchange and were here in Sydney for the IPO. To capture the event’s activities, they reached out to Two Story to help with the following: 1. Create a live event video link …
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Video marketing has grown to emerge as the No. 1 way to grow engagement and convert prospects into paying customers for many businesses today. And as unbelievable as it feels, 2017 is almost up. Now before you proceed any further, ask yourself: What is my video marketing strategy for the next year? Do I have …
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Today video has become one of the most efficient and effective ways to market your event and engage your attendees. If you’re an event manager, you’ll know how much the trend of event video marketing has gathered significance. Here’s a list of the 6 types of video content that can help boost brand credibility and …
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The sales process has changed tremendously over years. In order to make the sale, you have to first lead your customer on the path to purchase. In marketing parlance, this is often also referred to as the buyer’s journey. A typical buyer’s journey starts with your customer becoming aware of their business problems. This is …
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