In today’s digital age, events have become a crucial part of any marketer’s arsenal. They provide a unique opportunity to connect with customers, showcase products or services, and build brand awareness. However, many marketers fail to leverage events to their full potential when it comes to producing and utilising photo and video content. In this …
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Gamification and augmented reality (AR) are some of the emerging trends that are disrupting the marketing industry, and an Australian startup is creating a fun, interactive way for brands to engage with their consumers, similar to what Pokemon GO has done for mobile games. XRii’s augmented reality scavenger hunt app took centre stage at …
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Category: Product Video, Video Marketing, Video Production, Viral Video
Did you know that more than 500 hours of videos are uploaded on Youtube every minute? In today’s overcrowded media landscape, it’s hard to compete for people’s attention. Whether you’re a brand or a content creator, getting eyeballs on your videos can be a struggle – but still very much possible. While Two Story’s …
View PostCategory: Corporate Videos, Drone Video, Product Video, Video Marketing, Video Production
What do you do when you just finished a years-long project which you saw through from idea to reality? You take a moment to celebrate – and document your completed work for posterity of course! That was exactly the spirit in which we were invited to shoot Deicorp’s latest project. The Siding at Petersham is …
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Video (or LCD) Brochures are transforming the way customers connect with businesses. While a traditional brochure, with static images and text, explains how your business works, a video brochure shows how your business works. By combining print with digital media, video brochures revolutionise the way we interact with marketing materials, progressing the way we understand …
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The Brief Prior to Covid-19, Johnco Productions would showcase their new products at Australiaʼs largest Annual Gift Fair Exhibition, however due to the cancellation of this show, they were compelled to try something different. Something a little more “virtual” or “online”. They came to us with a request to create 15 x individual stop motions …
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CISCO has pointed that by 2021, video marketing will make up for 82% of all global Internet traffic. And that’s why a strategic video marketing plan is key to ensuring a higher ROI on your marketing efforts. But what are the best video to grab your prospects’ attention and lead them down the marketing-sales funnel? …
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Category: Explainer Video, Product Video, Video Marketing
At its core, the buyer’s journey is made up of three stages: Awareness, Consideration, Conversion. While brand awareness videos (top-of-the-funnel) are fun, delightful and great for attracting attention, and conversion videos (bottom-of-the-funnel), extremely effective and necessary, it’s often the mid-funnel video content, aimed at growing engagement and trust that helps bolster conversion. A mid-funnel video …
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Category: Corporate Videos, Explainer Video, Product Video
When it comes to creating marketing content that drives brand authority and engagement, thought leadership is often the go-to solution for many marketers. This is because, thought leadership campaigns typically work to build more meaningful relationships with your audience. As marketer Michael Brenner aptly puts it, “Thought Leadership is simply about becoming an authority on …
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Category: Event Video, Product Video, Video Marketing, Video Production
In 2016, video surfaced as a popular content format, and by 2017, it had risen to the top of every marketer’s must-have list. In 2018, video has emerged a necessity given its power in influencing entire business strategies. Today 90% customers will claim that videos aid their purchase decisions. And taking it a step further …
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