mid-funnel video

Category: Explainer Video, Product Video, Video Marketing

At its core, the buyer’s journey is made up of three stages: Awareness, Consideration, Conversion. While brand awareness videos (top-of-the-funnel) are fun, delightful and great for attracting attention, and conversion videos (bottom-of-the-funnel), extremely effective and necessary, it’s often the mid-funnel video content, aimed at growing engagement and trust that helps bolster conversion. A mid-funnel video …

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ARBS 2018

Category: Event Video, Product Video, Promotional Video, Social Media Marketing, Testimonial Video, Video Marketing, Video Production

ARBS, Australia’s only international trade exhibition for the HVAC & R and Building Services industries, happened in May. The show hosted over 350 exhibitors with an excess of 8000 visitors.We were commissioned with capturing a series of highlights and testimonial videos for Mitsubishi Heavy Industries, Panasonic & Design Team, during the 2-day extravaganza. We shot …

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great video content

Category: Case Study Video, Corporate Videos, Explainer Video, How-to Videos, Product Video, Testimonial Video, Video Production

As marketers or business owners, making a real connection with your audience is key to growing your online presence and sales. And, that’s why creating impactful content that connects with every stage of the buyer’s journey is key. Sure, video is all the rage and has been proven to produce the right kind of results …

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starting out with video

Category: Case Study Video, Explainer Video, How-to Videos, Product Video, Promotional Video, Testimonial Video, Video Marketing

It’s one of those things we see and read everywhere on the web. The slogan: Switch to video is not only popular in a manner of speaking, the results and ROI with the use of video in brand marketing prove this point too. Marketers using video have been able to grow revenue 49% faster than …

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promotional video for delta energy systems australia

Category: Product Video, Promotional Video

It our year-end series for the blog and here’s an up close and personal look at one of the gigs we’ve finished recently. This is a promotional video for Delta Energy Systems Australia showcasing their inverter energy system. The product and video were unveiled at All Energy 2017, Australia’s most comprehensive clean and renewable energy …

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5 types of videos in 2018

Category: Company Profile/About Us, Product Video, Social Media Marketing, Testimonial Video, Video Marketing

Video marketing has  grown to emerge as the No. 1 way to grow engagement and convert prospects into paying customers for many businesses today. And as unbelievable as it feels, 2017 is almost up.  Now before you proceed any further, ask yourself:  What is my video marketing strategy for the next year? Do I have …

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B2B Video marketing

Category: How-to Videos, Product Video, Video Marketing, Video Production

While video marketing is the go-to-solution for most brands and businesses today, B2B companies have been relatively slow in climbing aboard the video marketing bandwagon. There could be a number of reasons for this; either there’s lack of equipment, budget, or more importantly businesses don’t how to measure the performance of their marketing activities.  And …

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tone of voice for your video

Category: Company Profile/About Us, How-to Videos, Product Video, Promotional Video, Video Marketing, Video Production

To get your message across to your audience, crafting the right kind of content is important. But often, how you say it can be the game changer in the grander scheme of things. In fact, getting your tone of voice for your video right can be the difference between success and failure. Let’s explore… What …

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