In today’s digital age, events have become a crucial part of any marketer’s arsenal. They provide a unique opportunity to connect with customers, showcase products or services, and build brand awareness. However, many marketers fail to leverage events to their full potential when it comes to producing and utilising photo and video content. In this …
Gamification and augmented reality (AR) are some of the emerging trends that are disrupting the marketing industry, and an Australian startup is creating a fun, interactive way for brands to engage with their consumers, similar to what Pokemon GO has done for mobile games. XRii’s augmented reality scavenger hunt app took centre stage at …
Are you looking for fresh content to engage your audience? Guess what – you may already be sitting on a gold mine of content waiting to be discovered. Look no further than your marketing cloud or hard drives! Imagine the hours of footage that you may have filmed for a corporate video, event, testimonial …
As marketers, we are always looking for new and innovative ways to capture our audience’s attention. One of the most effective ways to do this is by incorporating animations into our videos. Animations are a powerful tool that can help to engage viewers, convey important information, and make your videos more memorable. Here are …