buyer personas

Category: Event Video, Explainer Video, How-to Videos, Video Marketing

Good content marketing is content that is tailored for its audience’s needs and desires. Which is why defining your target market is one of the most important things you’ll do as a marketer. A buyer persona is the ultimate tool when determining who you serve as a business.  And, with video emerging as the latest …

View Post
great video content

Category: Case Study Video, Corporate Videos, Explainer Video, How-to Videos, Product Video, Testimonial Video, Video Production

As marketers or business owners, making a real connection with your audience is key to growing your online presence and sales. And, that’s why creating impactful content that connects with every stage of the buyer’s journey is key. Sure, video is all the rage and has been proven to produce the right kind of results …

View Post
starting out with video

Category: Case Study Video, Explainer Video, How-to Videos, Product Video, Promotional Video, Testimonial Video, Video Marketing

It’s one of those things we see and read everywhere on the web. The slogan: Switch to video is not only popular in a manner of speaking, the results and ROI with the use of video in brand marketing prove this point too. Marketers using video have been able to grow revenue 49% faster than …

View Post
how-to video

Category: Corporate Videos, How-to Videos, Social Media Marketing, Video Marketing, Video Production

This is exciting new territory for us; a fresh client and a new project. To give you a quick background, we’ve partnered with Marque Studios to create a 4-episode series of fun how-to videos for Woolworth’s new website, Bunch. Andy & Sunny, food photographer & stylist team from Woolworths have interesting tips to share for people interested …

View Post
B2B Video marketing

Category: How-to Videos, Product Video, Video Marketing, Video Production

While video marketing is the go-to-solution for most brands and businesses today, B2B companies have been relatively slow in climbing aboard the video marketing bandwagon. There could be a number of reasons for this; either there’s lack of equipment, budget, or more importantly businesses don’t how to measure the performance of their marketing activities.  And …

View Post
tone of voice for your video

Category: Company Profile/About Us, How-to Videos, Product Video, Promotional Video, Video Marketing, Video Production

To get your message across to your audience, crafting the right kind of content is important. But often, how you say it can be the game changer in the grander scheme of things. In fact, getting your tone of voice for your video right can be the difference between success and failure. Let’s explore… What …

View Post

Do you want to create awesome video content?

Join our mailing list and we'll show you how PLUS we're sharing tips and tutorials for successful video marketing

You have successfully subscribed. A confirmation email is on its way.