In today’s digital age, events have become a crucial part of any marketer’s arsenal. They provide a unique opportunity to connect with customers, showcase products or services, and build brand awareness. However, many marketers fail to leverage events to their full potential when it comes to producing and utilising photo and video content. In this …
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Video (or LCD) Brochures are transforming the way customers connect with businesses. While a traditional brochure, with static images and text, explains how your business works, a video brochure shows how your business works. By combining print with digital media, video brochures revolutionise the way we interact with marketing materials, progressing the way we understand …
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CISCO has pointed that by 2021, video marketing will make up for 82% of all global Internet traffic. And that’s why a strategic video marketing plan is key to ensuring a higher ROI on your marketing efforts. But what are the best video to grab your prospects’ attention and lead them down the marketing-sales funnel? …
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Category: Event Video, Explainer Video, How-to Videos, Video Marketing
Good content marketing is content that is tailored for its audience’s needs and desires. Which is why defining your target market is one of the most important things you’ll do as a marketer. A buyer persona is the ultimate tool when determining who you serve as a business. And, with video emerging as the latest …
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As marketers or business owners, making a real connection with your audience is key to growing your online presence and sales. And, that’s why creating impactful content that connects with every stage of the buyer’s journey is key. Sure, video is all the rage and has been proven to produce the right kind of results …
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It’s one of those things we see and read everywhere on the web. The slogan: Switch to video is not only popular in a manner of speaking, the results and ROI with the use of video in brand marketing prove this point too. Marketers using video have been able to grow revenue 49% faster than …
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Category: How-to Videos, Video Marketing, Video Production
After the success of our first video collab with Marque Studios & Woolworths, this is episode two of in the series. To give you a quick recap, the videos are part of a series of fun how-to-videos for Woolworth’s new website Bunch. Today’s episode is a food styling & photography tips video for a beef …
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This is exciting new territory for us; a fresh client and a new project. To give you a quick background, we’ve partnered with Marque Studios to create a 4-episode series of fun how-to videos for Woolworth’s new website, Bunch. Andy & Sunny, food photographer & stylist team from Woolworths have interesting tips to share for people interested …
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Category: How-to Videos, Product Video, Video Marketing, Video Production
While video marketing is the go-to-solution for most brands and businesses today, B2B companies have been relatively slow in climbing aboard the video marketing bandwagon. There could be a number of reasons for this; either there’s lack of equipment, budget, or more importantly businesses don’t how to measure the performance of their marketing activities. And …
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To get your message across to your audience, crafting the right kind of content is important. But often, how you say it can be the game changer in the grander scheme of things. In fact, getting your tone of voice for your video right can be the difference between success and failure. Let’s explore… What …
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