Gamification and augmented reality (AR) are some of the emerging trends that are disrupting the marketing industry, and an Australian startup is creating a fun, interactive way for brands to engage with their consumers, similar to what Pokemon GO has done for mobile games. XRii’s augmented reality scavenger hunt app took centre stage at …
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Video (or LCD) Brochures are transforming the way customers connect with businesses. While a traditional brochure, with static images and text, explains how your business works, a video brochure shows how your business works. By combining print with digital media, video brochures revolutionise the way we interact with marketing materials, progressing the way we understand …
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Category: Company Profile/About Us, Corporate Videos, Explainer Video
Mission Statement: It’s our goal to use video as a key marketing strategy for corporate brands such as Structured Change, who want to use the power of storytelling to compel and connect with their audiences. The Client: Structured Change combines the fundamentals of Asset Management (Value), the process of Change Management (Influence) and the structure …
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CISCO has pointed that by 2021, video marketing will make up for 82% of all global Internet traffic. And that’s why a strategic video marketing plan is key to ensuring a higher ROI on your marketing efforts. But what are the best video to grab your prospects’ attention and lead them down the marketing-sales funnel? …
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Category: Explainer Video, Product Video, Video Marketing
At its core, the buyer’s journey is made up of three stages: Awareness, Consideration, Conversion. While brand awareness videos (top-of-the-funnel) are fun, delightful and great for attracting attention, and conversion videos (bottom-of-the-funnel), extremely effective and necessary, it’s often the mid-funnel video content, aimed at growing engagement and trust that helps bolster conversion. A mid-funnel video …
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Category: Event Video, Explainer Video, How-to Videos, Video Marketing
Good content marketing is content that is tailored for its audience’s needs and desires. Which is why defining your target market is one of the most important things you’ll do as a marketer. A buyer persona is the ultimate tool when determining who you serve as a business. And, with video emerging as the latest …
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Category: Explainer Video, Video Marketing, Video Production
The Bigger Backyard campaign by In Good Company Northern Rivers is helping local business in the region flourish and grow. Initiated by the NSW Business Chamber in partnership with seven local Government councils of the Northern Rivers, Regional Development Australia, Southern Cross University and supported by the NSW Department of Premier and Cabinet, the campaign …
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Category: Corporate Videos, Explainer Video, Product Video
When it comes to creating marketing content that drives brand authority and engagement, thought leadership is often the go-to solution for many marketers. This is because, thought leadership campaigns typically work to build more meaningful relationships with your audience. As marketer Michael Brenner aptly puts it, “Thought Leadership is simply about becoming an authority on …
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As marketers or business owners, making a real connection with your audience is key to growing your online presence and sales. And, that’s why creating impactful content that connects with every stage of the buyer’s journey is key. Sure, video is all the rage and has been proven to produce the right kind of results …
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Category: Explainer Video
This month, we’re feeling a tad nostalgic! 2018 has been a busy year with a variety of challenging and interesting projects, thanks to all our lovely clients. But even as we continue to move forward and embrace new experiences , there’s one project, a blast from our recent past, that we’d like to share with you today. We worked on an …
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