Category: Corporate Videos, Explainer Video, Product Video
When it comes to creating marketing content that drives brand authority and engagement, thought leadership is often the go-to solution for many marketers. This is because, thought leadership campaigns typically work to build more meaningful relationships with your audience. As marketer Michael Brenner aptly puts it, “Thought Leadership is simply about becoming an authority on …
View Post
CISCO has pointed that by 2021, video marketing will make up for 82% of all global Internet traffic. And that’s why a strategic video marketing plan is key to ensuring a higher ROI on your marketing efforts. But what are the best video to grab your prospects’ attention and lead them down the marketing-sales funnel? …
View Post
Category: Explainer Video, Product Video, Video Marketing
At its core, the buyer’s journey is made up of three stages: Awareness, Consideration, Conversion. While brand awareness videos (top-of-the-funnel) are fun, delightful and great for attracting attention, and conversion videos (bottom-of-the-funnel), extremely effective and necessary, it’s often the mid-funnel video content, aimed at growing engagement and trust that helps bolster conversion. A mid-funnel video …
View Post
Category: Event Video, Explainer Video, How-to Videos, Video Marketing
Good content marketing is content that is tailored for its audience’s needs and desires. Which is why defining your target market is one of the most important things you’ll do as a marketer. A buyer persona is the ultimate tool when determining who you serve as a business. And, with video emerging as the latest …
View Post
Category: Explainer Video, Video Marketing, Video Production
The Bigger Backyard campaign by In Good Company Northern Rivers is helping local business in the region flourish and grow. Initiated by the NSW Business Chamber in partnership with seven local Government councils of the Northern Rivers, Regional Development Australia, Southern Cross University and supported by the NSW Department of Premier and Cabinet, the campaign …
View Post
As marketers or business owners, making a real connection with your audience is key to growing your online presence and sales. And, that’s why creating impactful content that connects with every stage of the buyer’s journey is key. Sure, video is all the rage and has been proven to produce the right kind of results …
View Post
Category: Explainer Video
This month, we’re feeling a tad nostalgic! 2018 has been a busy year with a variety of challenging and interesting projects, thanks to all our lovely clients. But even as we continue to move forward and embrace new experiences , there’s one project, a blast from our recent past, that we’d like to share with you today. We worked on an …
View Post
It’s one of those things we see and read everywhere on the web. The slogan: Switch to video is not only popular in a manner of speaking, the results and ROI with the use of video in brand marketing prove this point too. Marketers using video have been able to grow revenue 49% faster than …
View Post
Category: Explainer Video, How-to Videos, Product Video, Video Marketing, Video Production
In our previous blog post, we talked about the type of videos that work best to boost online sales. But before you can get to the point where your potential customer is deciding to buy, your videos have to help him/her navigate through the first two stages of the buyer’s journey as well; the awareness …
View Post
In today’s world of digital marketing, there are many techniques and strategies that companies will adopt to reach out to their target markets and build engagement and sales. Among them, there is one particular strategy that is being increasingly used today: video marketing. Now take a minute to you look around you on the internet. …
View Post
Join our mailing list and we'll show you how PLUS we're sharing tips and tutorials for successful video marketing