Category: Explainer Video, Product Video, Video Marketing
At its core, the buyer’s journey is made up of three stages: Awareness, Consideration, Conversion. While brand awareness videos (top-of-the-funnel) are fun, delightful and great for attracting attention, and conversion videos (bottom-of-the-funnel), extremely effective and necessary, it’s often the mid-funnel video content, aimed at growing engagement and trust that helps bolster conversion. A mid-funnel video …
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Category: Event Video, Explainer Video, How-to Videos, Video Marketing
Good content marketing is content that is tailored for its audience’s needs and desires. Which is why defining your target market is one of the most important things you’ll do as a marketer. A buyer persona is the ultimate tool when determining who you serve as a business. And, with video emerging as the latest …
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Category: Explainer Video, Video Marketing, Video Production
The Bigger Backyard campaign by In Good Company Northern Rivers is helping local business in the region flourish and grow. Initiated by the NSW Business Chamber in partnership with seven local Government councils of the Northern Rivers, Regional Development Australia, Southern Cross University and supported by the NSW Department of Premier and Cabinet, the campaign …
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As marketers or business owners, making a real connection with your audience is key to growing your online presence and sales. And, that’s why creating impactful content that connects with every stage of the buyer’s journey is key. Sure, video is all the rage and has been proven to produce the right kind of results …
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Category: Explainer Video
This month, we’re feeling a tad nostalgic! 2018 has been a busy year with a variety of challenging and interesting projects, thanks to all our lovely clients. But even as we continue to move forward and embrace new experiences , there’s one project, a blast from our recent past, that we’d like to share with you today. We worked on an …
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It’s one of those things we see and read everywhere on the web. The slogan: Switch to video is not only popular in a manner of speaking, the results and ROI with the use of video in brand marketing prove this point too. Marketers using video have been able to grow revenue 49% faster than …
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Category: Explainer Video, How-to Videos, Product Video, Video Marketing, Video Production
In our previous blog post, we talked about the type of videos that work best to boost online sales. But before you can get to the point where your potential customer is deciding to buy, your videos have to help him/her navigate through the first two stages of the buyer’s journey as well; the awareness …
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In today’s world of digital marketing, there are many techniques and strategies that companies will adopt to reach out to their target markets and build engagement and sales. Among them, there is one particular strategy that is being increasingly used today: video marketing. Now take a minute to you look around you on the internet. …
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Category: Drone Video, Explainer Video, Product Video, Promotional Video, Video Marketing
Drone imagery and video has changed the industry. In that, it has created avenues for businesses, TV and film professionals to create content that were practically impossible to do before. Come to think of it, visually stunning aerial footage could only be achieved in the past by hiring helicopters at a great expense. That has …
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Category: Explainer Video, Video Marketing, Video Production
In one of our latest gigs with Gillespie Advertising for NGS Super, we’ve worked on an interesting financial tips video targeting women. The video has Dascia Bennett, Head of Customer Services at NGS Super, speaking to her audience and sharing Super tips to change their lives. The video effectively addresses the problems many women face …
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