In today’s digital age, events have become a crucial part of any marketer’s arsenal. They provide a unique opportunity to connect with customers, showcase products or services, and build brand awareness. However, many marketers fail to leverage events to their full potential when it comes to producing and utilising photo and video content. In this …
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Category: Case Study Video, Event Video, Video Marketing, Video Production
New South Wales Ambulance (NSWA) contacted us to create an event highlights video for the first-ever NSWA The Pitch. This internal competition aims to raise awareness on workforce safety and mental health – both crucial issues for frontliners. It was also an opportunity for NSWA to engage with the staff while giving them a platform …
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Category: Event Video
Don’t forget to book for video coverage when planning a corporate event. You know what they say on social media – pics or it didn’t happen. The same applies to marketing even more so these days – and your next big corporate event deserves not just photos but a sizzle reel to really …
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Category: Event Video, Explainer Video, How-to Videos, Video Marketing
Good content marketing is content that is tailored for its audience’s needs and desires. Which is why defining your target market is one of the most important things you’ll do as a marketer. A buyer persona is the ultimate tool when determining who you serve as a business. And, with video emerging as the latest …
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Category: Event Video, Testimonial Video
At the recently-concluded trade exhibition SuperExpo 2019, home automation brand Somfy stirred oodles of attention with their exceptional branding and amazing product portfolio. With a lot of positive feedback surrounding their presence at a number of trade events in the past, it made perfect sense for the brand to create some fresh marketing content from …
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Category: Event Video, Product Video, Video Marketing, Video Production
In 2016, video surfaced as a popular content format, and by 2017, it had risen to the top of every marketer’s must-have list. In 2018, video has emerged a necessity given its power in influencing entire business strategies. Today 90% customers will claim that videos aid their purchase decisions. And taking it a step further …
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ARBS, Australia’s only international trade exhibition for the HVAC & R and Building Services industries, happened in May. The show hosted over 350 exhibitors with an excess of 8000 visitors.We were commissioned with capturing a series of highlights and testimonial videos for Mitsubishi Heavy Industries, Panasonic & Design Team, during the 2-day extravaganza. We shot …
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Category: Corporate Videos, Event Video, Testimonial Video
Headquartered in San Francisco, Credible is globally-recognised for its services in the student loan comparisons market. The good news is the brand recently listed on the Australian Stock Exchange and were here in Sydney for the IPO. To capture the event’s activities, they reached out to Two Story to help with the following: 1. Create a live event video link …
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Category: Case Study Video, Corporate Videos, Event Video
Over the years, our team at Two Story has consistently worked with Design Team on a large number of their projects! This time we collaborated with the creative experiential marketing experts to create a case study highlights video about their innovative work at Integrate. Held at the Melbourne Convention Centre, Integrate is one of Australia’s …
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A launch party is always a lot of fun, and boy! would we love to get invited to more. We’re referring to our recent experience at the launch event of OPPO R11s at Carriageworks, Sydney, which was nothing short of spectacular. Since there’s a lot that goes on behind the scenes of these exciting launches, our …
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