Good content marketing is content that is tailored for its audience’s needs and desires. Which is why defining your target market is one of the most important things you’ll do as a marketer. A buyer persona is the ultimate tool when determining who you serve as a business. And, with video emerging as the latest …
At the recently-concluded trade exhibition SuperExpo 2019, home automation brand Somfy stirred oodles of attention with their exceptional branding and amazing product portfolio. With a lot of positive feedback surrounding their presence at a number of trade events in the past, it made perfect sense for the brand to create some fresh marketing content from …
In 2016, video surfaced as a popular content format, and by 2017, it had risen to the top of every marketer’s must-have list. In 2018, video has emerged a necessity given its power in influencing entire business strategies. Today 90% customers will claim that videos aid their purchase decisions. And taking it a step further …
ARBS, Australia’s only international trade exhibition for the HVAC & R and Building Services industries, happened in May. The show hosted over 350 exhibitors with an excess of 8000 visitors.We were commissioned with capturing a series of highlights and testimonial videos for Mitsubishi Heavy Industries, Panasonic & Design Team, during the 2-day extravaganza. We shot …
Headquartered in San Francisco, Credible is globally-recognised for its services in the student loan comparisons market. The good news is the brand recently listed on the Australian Stock Exchange and were here in Sydney for the IPO. To capture the event’s activities, they reached out to Two Story to help with the following: 1. Create a live event video link …
Over the years, our team at Two Story has consistently worked with Design Team on a large number of their projects! This time we collaborated with the creative experiential marketing experts to create a case study highlights video about their innovative work at Integrate. Held at the Melbourne Convention Centre, Integrate is one of Australia’s …
A launch party is always a lot of fun, and boy! would we love to get invited to more. We’re referring to our recent experience at the launch event of OPPO R11s at Carriageworks, Sydney, which was nothing short of spectacular. Since there’s a lot that goes on behind the scenes of these exciting launches, our …
Event videos are an excellent way to boost brand credibility and authority and also showcase to your prospects how your products and services are being received by members of your audience. But, why are we talking about event videos? You see, we were contracted by Flipt Studio to capture an interesting wrap up event video …
We’ve been part of a number of exciting video projects this year, and have had our hands full all the way till now, between shooting and editing. Today’s blog post is a case study highlights video that we created for Design Team showcasing their creative work with Defence South Australia at Pacific 2017. The brand …
Nucerity is renowned their for anti-ageing skin care products. As part of their World East Convention, the brand was here conducting a 2-day event at the Brisbane Convention Centre. Like last year, this year too, we came on board to provide video coverage. With that we’ve also put together the Nucerity Event Highlights Video. For …