In today’s digital age, events have become a crucial part of any marketer’s arsenal. They provide a unique opportunity to connect with customers, showcase products or services, and build brand awareness. However, many marketers fail to leverage events to their full potential when it comes to producing and utilising photo and video content. In this …
Are you looking for fresh content to engage your audience? Guess what – you may already be sitting on a gold mine of content waiting to be discovered. Look no further than your marketing cloud or hard drives! Imagine the hours of footage that you may have filmed for a corporate video, event, testimonial …
Give jobseekers an exclusive sneak peek into your company that they can’t resist Let’s face it: these days, companies not only need to attract customers, they also need to attract the best employees to stay competitive and in tip-top shape. A recruitment video can be a great boost to your hiring process …
What do you do when you just finished a years-long project which you saw through from idea to reality? You take a moment to celebrate – and document your completed work for posterity of course! That was exactly the spirit in which we were invited to shoot Deicorp’s latest project. The Siding at Petersham is …
PROBLEM: In these uncertain times of lockdowns and travel restrictions, our clients still need to produce video content for various reasons – Internal & External Communiciations, Video Testimonials, Company Announcements, Staff Updates and many others. SOLUTION: Virtual or Online interviews are a great way to continue to produce high quality video content as a temporary …
A case study video is a great way to show interested leads how great you are. It’s a chance to talk about how your client approached you with a problem, and how you provided a solution to that problem. You can highlight a specific product or service that your client implemented to achieve a return …
Video (or LCD) Brochures are transforming the way customers connect with businesses. While a traditional brochure, with static images and text, explains how your business works, a video brochure shows how your business works. By combining print with digital media, video brochures revolutionise the way we interact with marketing materials, progressing the way we understand …
Mission Statement: It’s our goal to use video as a key marketing strategy for corporate brands such as Structured Change, who want to use the power of storytelling to compel and connect with their audiences. The Client: Structured Change combines the fundamentals of Asset Management (Value), the process of Change Management (Influence) and the structure …
Corporate Video series for Anchorage Capital’s Annual General Meeting in Sydney Brief Anchorage Capital Partners required AGM videos that highlighted six of their portfolio companies situated in Brisbane, Sydney and Melbourne. This involved interviews with the CEOʼs of each portfolio company as well as creating engaging b-roll footage to compliment the videos. 6 x AGM …
When it comes to creating marketing content that drives brand authority and engagement, thought leadership is often the go-to solution for many marketers. This is because, thought leadership campaigns typically work to build more meaningful relationships with your audience. As marketer Michael Brenner aptly puts it, “Thought Leadership is simply about becoming an authority on …