Annual General Meeting AGM video production for Anchorage Capital Brief Anchorage Capital Partners required AGM videos that highlighted six of their portfolio companies situated in Brisbane, Sydney and Melbourne. This involved interviews with the CEOʼs of each portfolio company as well as creating engaging b-roll footage to compliment the videos. 6 x AGM Portfolio Videos …
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It’s throwback Tuesday and today we have a special vodcast project with The Brand Institute in collaboration with B&T. The series titled, Beneath the Brand is an attempt to explore the key business challenges facing brands and businesses of today. The latest episode features an insightful interview with Jane Power, CMO, Bupa, Australia. Our brief for …
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We recently partnered with Aktiv Dynamic Training Solutions to create a Timelapse + Highlights Video. It showcases the installation of Aktiv’s training facilities at their brand’s new showroom in Banksmeadow, Sydney. Aimed at growing brand awareness for Aktiv, the video brings the installation process to life through an engaging time-lapse capture, shot over multiple days. …
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We don’t write very often about our personal video projects here at Two Story. And that’s only because we love sharing details of our amazing client collaborations and how it helped amplify their video marketing goals. Which is why, today we’re treading a slightly different path. In today’s blog post we’re bringing you a quick …
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Video marketing has grown to emerge as the No. 1 way to grow engagement and convert prospects into paying customers for many businesses today. And as unbelievable as it feels, 2017 is almost up. Now before you proceed any further, ask yourself: What is my video marketing strategy for the next year? Do I have …
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Imagine your employee reading a dry piece of text from the company CEO in an email newsletter. In contrast now imagine the CEO sharing the same message in a short video form? Which one feels more interesting and makes the employee feel more energised about their contribution towards the company’s growth? Naturally, the latter. You …
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When you create a corporate video, the idea is not to showcase your products or services, but to bring alive your company’s culture, its people and your business values with clarity and consistency to your audience. What’s more, thanks to evolution of digital video marketing and your audience, corporate videos today can be anything but …
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To get your message across to your audience, crafting the right kind of content is important. But often, how you say it can be the game changer in the grander scheme of things. In fact, getting your tone of voice for your video right can be the difference between success and failure. Let’s explore… What …
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The sales process has changed tremendously over years. In order to make the sale, you have to first lead your customer on the path to purchase. In marketing parlance, this is often also referred to as the buyer’s journey. A typical buyer’s journey starts with your customer becoming aware of their business problems. This is …
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In today’s world of digital marketing, there are many techniques and strategies that companies will adopt to reach out to their target markets and build engagement and sales. Among them, there is one particular strategy that is being increasingly used today: video marketing. Now take a minute to you look around you on the internet. …
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