If you want to convince prospects about how great your brand is, try selling the message through a customer story video or testimonial. A key persuasion tactic in marketing, customer story videos are the cornerstone of marketing strategies with almost 89% of marketers vouching for its effectiveness. What’s more, they translate to instant credibility for …
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As marketers or business owners, making a real connection with your audience is key to growing your online presence and sales. And, that’s why creating impactful content that connects with every stage of the buyer’s journey is key. Sure, video is all the rage and has been proven to produce the right kind of results …
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It’s one of those things we see and read everywhere on the web. The slogan: Switch to video is not only popular in a manner of speaking, the results and ROI with the use of video in brand marketing prove this point too. Marketers using video have been able to grow revenue 49% faster than …
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Over the years, our team at Two Story has consistently worked with Design Team on a large number of their projects! This time we collaborated with the creative experiential marketing experts to create a case study highlights video about their innovative work at Integrate. Held at the Melbourne Convention Centre, Integrate is one of Australia’s …
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We’ve been part of a number of exciting video projects this year, and have had our hands full all the way till now, between shooting and editing. Today’s blog post is a case study highlights video that we created for Design Team showcasing their creative work with Defence South Australia at Pacific 2017. The brand …
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Toshiba is renowned for their products and services in the printing, computer, machine electronics and the technical support industry. Among other things, what stands out about the brand is their in-field and dealer channel service, particularly for remote pockets of Australia. To capture the essence of what differentiates them from others, we travelled to Alice Springs to …
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Life after retirement can mean oodles of relaxation and time to do things that have seemed like a distant thought during one’s working years. But with that ease, it often also brings up issues of managing finances in order to keep things running smoothly. For this video gig with Gillespie Advertising we’ve created a testimonial-style informative …
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With financial videos, our aim has always been to create content that reflects customer problems and their solutions with as much simplicity as possible. And, this time around we’ve worked with Gillespie Advertising for producing a financial case study video for their client RI Advice. The case study video explores the experience of an actual …
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You’ve all probably heard this: A picture is worth a thousand words, but a video is worth 1.8 million words. And it’s true. Today, video is the proven way to boost awareness, grow engagement, build brand credibility and also stimulate purchase. But to think that a single impressive video will do all of the above …
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What is the one recurring challenge most business owners face today? It’s building trust and credibility with prospects or potential customers before they’ve had the chance to experience and confirm that your solutions and services actually work. Daunting as it may seem, with simple yet strategic steps, you can soon be on your way to …
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