3 Tips for Branding your Videos
All successful brands today have one thing in common. They are all heavily investing in creating videos as part of their online marketing strategy. In fact, HubSpot notes that 87% businesses are using video as a marketing tool in 2019, a number that is likely to go up in the years to come. Interestingly enough, people too seek more and more video content from the brands they love.
Now, when you’re creating videos, it’s crucial that your content represents your business sufficiently and supports your company’s image. Branding is an effective solution and can lend your videos a unique and distinctive look, distinguishing your brand from your competitors. Ultimately, this will help foster a feeling of familiarity among your audience and build trust.
Check out our top tips for branding your videos without too much hassle
Pay attention to brand colour and fonts
Colours and fonts will create visual points of differentiation between your products and those of your competitors. The same goes for your videos. By using specific brand colours and fonts in your videos, your viewers will automatically start associating them with your company. Ultimately, this helps grow brand awareness, also ensuring your content appears more visually appealing and professional.
All your visual content, ranging from videos clips to images should align with your brand’s aesthetic and content standards. When determining assets for a video, it’s a good idea to ask yourself: Would I use this video clip or image on my website or blog? If the answer is a no, then you’ll do well to replace the visual with something that feels more compelling.
Consider adding a watermark
With a watermark, you’ll not only be able to protect your videos from being copied but also help increase brand awareness as your content will be easy to recognise. Do well to remember that your watermark should not obstruct footage. Also, make sure your text does not end up overlapping with your watermark.
There you have it, the top three tips on branding your videos to build trust and greater brand awareness among your audience.
If you haven’t still come aboard the video marketing bandwagon, now is a great time to begin. Hit us up on [email protected] if you’re on the fence about hiring a video professional and gets started on your video journey today. If you’re already creating videos, great news! Consider amping up your video content production to maintain top-of-mind status with your audience.