Category: How-to Videos, Product Video, Video Marketing, Video Production
While video marketing is the go-to-solution for most brands and businesses today, B2B companies have been relatively slow in climbing aboard the video marketing bandwagon. There could be a number of reasons for this; either there’s lack of equipment, budget, or more importantly businesses don’t how to measure the performance of their marketing activities. And …
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Category: Event Video, Video Production
Singapore Day is celebrated with a lot of pomp and fervour in Australia and is among those highly anticipated events of the year. For the 2017 celebrations, Two Story was chosen as the official photography and video partner. The event took place on the 9th September at the Flemington Race Course in Melbourne, and needless …
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Category: Corporate Videos, Video Production
In our latest video gig, we’re taking you on a tour of the OZ International Office designed by our clients Colab Design. This is a new office design fitout video that w’ve put together to showcase all the design aspects of the office space.The 2-minute video is a visual treat; it is both detailed and …
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Category: Corporate Videos, Video Marketing, Video Production
Brands and businesses today are changing the way they approach the traditional corporate video. Today the focus lies in creating content that will engage and entertain their audience, instead of simply looking sale-sy and boring. In a way, corporate videos today are all about good storytelling and understanding the pulse of the potential customer. That’s …
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Category: Video Marketing
The web is swamped with videos today. And, whether you’re browsing through the news, looking up recipes, fitness inspiration, there’s always a video to help, entertain and inform you better. Clearly video is working well for everyone, which is why online video quality has become cutting edge these days. All businesses today are focused on …
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Category: Video Marketing, Video Production
When it comes to measuring how well your content is performing, engagement is a very important metric to consider. Broadly, videos are known to boost engagement and even drive conversions better than other forms of content. And while this may surprise you, there are some types of videos that perform better than others, depending on …
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Category: Company Profile/About Us, Training Video, Video Production
Imagine your employee reading a dry piece of text from the company CEO in an email newsletter. In contrast now imagine the CEO sharing the same message in a short video form? Which one feels more interesting and makes the employee feel more energised about their contribution towards the company’s growth? Naturally, the latter. You …
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Category: Event Video
Two Story travelled to Auckland, New Zealand recently for a brand new gig: the Dahua Tech Expo. During the 3-day tech extravaganza, we were in charge of all the photo and video coverage at the event. Dahua Technology is known to dabble in products ranging from surveillance cameras, technology, and wholesale technology to network equipment. …
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Category: Company Profile/About Us, Corporate Videos, Video Marketing
When you create a corporate video, the idea is not to showcase your products or services, but to bring alive your company’s culture, its people and your business values with clarity and consistency to your audience. What’s more, thanks to evolution of digital video marketing and your audience, corporate videos today can be anything but …
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Category: Corporate Videos, Product Video, Promotional Video
If you want to make a successful video, never underestimate your audience. Talk them down or underestimate their intelligence, and you can kiss your business goals goodbye. Why does this happen? You see, the words you use coupled with your content and the overall tone of voice can impact your audience’s impression of your brand. …
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