Category: Case Study Video, Video Production
The Brief The Museum of Brisbane collaborated with Nightlife and Maxell in featuring three decades of popular Brisbane music from 1989 to 2019 at the High Rotation exhibition from 30 August 2019- 19 April 2020. Nightlife is an Australian music specialist brand that provides businesses with curated musical experiences. Maxell is the world class producer …
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Category: Company Profile/About Us, Corporate Videos, Explainer Video
Mission Statement: It’s our goal to use video as a key marketing strategy for corporate brands such as Structured Change, who want to use the power of storytelling to compel and connect with their audiences. The Client: Structured Change combines the fundamentals of Asset Management (Value), the process of Change Management (Influence) and the structure …
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The Brief Prior to Covid-19, Johnco Productions would showcase their new products at Australiaʼs largest Annual Gift Fair Exhibition, however due to the cancellation of this show, they were compelled to try something different. Something a little more “virtual” or “online”. They came to us with a request to create 15 x individual stop motions …
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Category: Company Profile/About Us, Corporate Videos, Video Production
Corporate Video series for Anchorage Capital’s Annual General Meeting in Sydney Brief Anchorage Capital Partners required AGM videos that highlighted six of their portfolio companies situated in Brisbane, Sydney and Melbourne. This involved interviews with the CEOʼs of each portfolio company as well as creating engaging b-roll footage to compliment the videos. 6 x AGM …
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Category: Social Media Marketing, Video Marketing, Video Production
We all know that a landing page is one of the best ways to create a lasting impression on your target audience. However, including a video on your page is one of the most successful ways of converting your target audience into successful leads. A video will prevent browsers from bouncing from your services to …
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Category: Promotional Video, Video Marketing, Video Production
Quasar Group is a name synonymous with quality construction services for the retail and commercial space. They have successfully executed projects spanning areas like education, aged care, community, retail, specialist buildings, hospitality and entertainment. Recently, the business engaged with Two Story to create work-in-progress construction videos as part of their marketing strategy for some of …
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Category: Video Marketing, Video Production
All successful brands today have one thing in common. They are all heavily investing in creating videos as part of their online marketing strategy. In fact, HubSpot notes that 87% businesses are using video as a marketing tool in 2019, a number that is likely to go up in the years to come. Interestingly enough, …
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CISCO has pointed that by 2021, video marketing will make up for 82% of all global Internet traffic. And that’s why a strategic video marketing plan is key to ensuring a higher ROI on your marketing efforts. But what are the best video to grab your prospects’ attention and lead them down the marketing-sales funnel? …
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Category: Video Marketing, Video Production
Quality content production is a time-consuming process. It needs solid research, writing skills, plus meticulous execution to ensure that the final piece of content is easy to consume and shareable. This often puts tremendous pressure on business looking to create fresh content from scratch every single time. A practical alternative, therefore, is repurposing. Repurposing involves …
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Category: Explainer Video, Product Video, Video Marketing
At its core, the buyer’s journey is made up of three stages: Awareness, Consideration, Conversion. While brand awareness videos (top-of-the-funnel) are fun, delightful and great for attracting attention, and conversion videos (bottom-of-the-funnel), extremely effective and necessary, it’s often the mid-funnel video content, aimed at growing engagement and trust that helps bolster conversion. A mid-funnel video …
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