In today’s digital age, events have become a crucial part of any marketer’s arsenal. They provide a unique opportunity to connect with customers, showcase products or services, and build brand awareness. However, many marketers fail to leverage events to their full potential when it comes to producing and utilising photo and video content. In this …
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Gamification and augmented reality (AR) are some of the emerging trends that are disrupting the marketing industry, and an Australian startup is creating a fun, interactive way for brands to engage with their consumers, similar to what Pokemon GO has done for mobile games. XRii’s augmented reality scavenger hunt app took centre stage at …
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Category: Case Study Video
In the fast-paced world of marketing, one of the most effective ways to showcase your products or services is through case study videos. These engaging and informative videos allow you to demonstrate to potential customers how you can solve their specific problems. By highlighting real-life examples and success stories, case study videos provide tangible proof …
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Category: Case Study Video, Event Video, Video Marketing, Video Production
New South Wales Ambulance (NSWA) contacted us to create an event highlights video for the first-ever NSWA The Pitch. This internal competition aims to raise awareness on workforce safety and mental health – both crucial issues for frontliners. It was also an opportunity for NSWA to engage with the staff while giving them a platform …
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Are you looking for fresh content to engage your audience? Guess what – you may already be sitting on a gold mine of content waiting to be discovered. Look no further than your marketing cloud or hard drives! Imagine the hours of footage that you may have filmed for a corporate video, event, testimonial …
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Category: Testimonial Video, Video Marketing, Video Production
If there’s anything we learned from producing videos over the years, it’s the fact that no two projects are the same, that’s why we’re always up for a new challenge! Take for example a recent project we worked on with a client from over the ditch in New Zealand. Shadowspec is …
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Category: Animation video, Marketing video, Video Marketing
As marketers, we are always looking for new and innovative ways to capture our audience’s attention. One of the most effective ways to do this is by incorporating animations into our videos. Animations are a powerful tool that can help to engage viewers, convey important information, and make your videos more memorable. Here are …
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Two Story had the pleasure and honour to work for an Australian institution: the State Library of New South Wales. We were commissioned to create a film that would bring to life and personalise the people and processes involved in making picture books for an exhibition aptly named “Imagine : The Wonder …
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Category: Case Study Video, Promotional Video, Social Media Marketing
As one of the most recognised luxury fashion houses in the world, Gucci brought its sense of excitement, curiosity, and style to Sydney with its travelling exhibition, Gucci Garden Archetypes. Launching in 2022 to celebrate the brand’s 100th anniversary, the exhibition has travelled from Florence to major cities such as Tokyo, Shanghai, Hong Kong, …
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Category: Product Video, Video Marketing, Video Production, Viral Video
Did you know that more than 500 hours of videos are uploaded on Youtube every minute? In today’s overcrowded media landscape, it’s hard to compete for people’s attention. Whether you’re a brand or a content creator, getting eyeballs on your videos can be a struggle – but still very much possible. While Two Story’s …
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