branding

Category: Video Marketing, Video Production

All successful brands today have one thing in common. They are all heavily investing in creating videos as part of their online marketing strategy. In fact, HubSpot notes that 87% businesses are using video as a marketing tool in 2019, a number that is likely to go up in the years to come. Interestingly enough, …

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Category: Explainer Video, How-to Videos, Product Video, Social Media Marketing, Testimonial Video

CISCO has pointed that by 2021, video marketing will make up for 82% of all global Internet traffic. And that’s why a strategic video marketing plan is key to ensuring a higher ROI on your marketing efforts. But what are the best video to grab your prospects’ attention and lead them down the marketing-sales funnel? …

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Category: Video Marketing, Video Production

Quality content production is a time-consuming process. It needs solid research, writing skills, plus meticulous execution to ensure that the final piece of content is easy to consume and shareable. This often puts tremendous pressure on business looking to create fresh content from scratch every single time. A practical alternative, therefore, is repurposing. Repurposing involves …

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mid-funnel video

Category: Explainer Video, Product Video, Video Marketing

At its core, the buyer’s journey is made up of three stages: Awareness, Consideration, Conversion. While brand awareness videos (top-of-the-funnel) are fun, delightful and great for attracting attention, and conversion videos (bottom-of-the-funnel), extremely effective and necessary, it’s often the mid-funnel video content, aimed at growing engagement and trust that helps bolster conversion. A mid-funnel video …

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buyer personas

Category: Event Video, Explainer Video, How-to Videos, Video Marketing

Good content marketing is content that is tailored for its audience’s needs and desires. Which is why defining your target market is one of the most important things you’ll do as a marketer. A buyer persona is the ultimate tool when determining who you serve as a business.  And, with video emerging as the latest …

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Category: Explainer Video, Video Marketing, Video Production

The Bigger Backyard campaign by In Good Company Northern Rivers is helping local business in the region flourish and grow. Initiated by the NSW Business Chamber in partnership with seven local Government councils of the Northern Rivers, Regional Development Australia, Southern Cross University and supported by the NSW Department of Premier and Cabinet, the campaign …

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Category: Event Video, Testimonial Video

At the recently-concluded trade exhibition SuperExpo 2019, home automation brand Somfy stirred oodles of attention with their exceptional branding and amazing product portfolio. With a lot of positive feedback surrounding their presence at a number of trade events in the past, it made perfect sense for the brand to create some fresh marketing content from …

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thought leadership videos for your business

Category: Corporate Videos, Explainer Video, Product Video

When it comes to creating marketing content that drives brand authority and engagement, thought leadership is often the go-to solution for many marketers.  This is because, thought leadership campaigns typically work to build more meaningful relationships with your audience. As marketer Michael Brenner aptly puts it, “Thought Leadership is simply about becoming an authority on …

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