Category: Promotional Video, Video Marketing, Video Production
Quasar Group is a name synonymous with quality construction services for the retail and commercial space. They have successfully executed projects spanning areas like education, aged care, community, retail, specialist buildings, hospitality and entertainment. Recently, the business engaged with Two Story to create work-in-progress construction videos as part of their marketing strategy for some of …
View Post
Category: Video Marketing, Video Production
The video is an integral part of all content marketing today, and with good reason. Videos inspire brand awareness, engagement, lead nurturing and help stimulate sales during the different stages of the marketing-sales funnel. In short: Video can prove the ROI on your brand marketing efforts. Which is why today’s blog will talk you through some …
View Post
Category: Corporate Videos, Explainer Video, Product Video
When it comes to creating marketing content that drives brand authority and engagement, thought leadership is often the go-to solution for many marketers. This is because, thought leadership campaigns typically work to build more meaningful relationships with your audience. As marketer Michael Brenner aptly puts it, “Thought Leadership is simply about becoming an authority on …
View Post
Category: Video Marketing, Video Production
All successful brands today have one thing in common. They are all heavily investing in creating videos as part of their online marketing strategy. In fact, HubSpot notes that 87% businesses are using video as a marketing tool in 2019, a number that is likely to go up in the years to come. Interestingly enough, …
View Post
Category: Video Marketing, Video Production
Quality content production is a time-consuming process. It needs solid research, writing skills, plus meticulous execution to ensure that the final piece of content is easy to consume and shareable. This often puts tremendous pressure on business looking to create fresh content from scratch every single time. A practical alternative, therefore, is repurposing. Repurposing involves …
View Post
CISCO has pointed that by 2021, video marketing will make up for 82% of all global Internet traffic. And that’s why a strategic video marketing plan is key to ensuring a higher ROI on your marketing efforts. But what are the best video to grab your prospects’ attention and lead them down the marketing-sales funnel? …
View Post
Category: Event Video, Testimonial Video
At the recently-concluded trade exhibition SuperExpo 2019, home automation brand Somfy stirred oodles of attention with their exceptional branding and amazing product portfolio. With a lot of positive feedback surrounding their presence at a number of trade events in the past, it made perfect sense for the brand to create some fresh marketing content from …
View Post
Category: Corporate Videos, Promotional Video, Video Marketing, Video Production
A crisis is something that shows up very unexpectedly and unannounced. It’s just one of those days when you’ll find customers complaining about your products or services on social media or worse, your website has crashed, and you’re losing a ton of traffic and sales. If you don’t control the situation, things could quickly get …
View Post
Category: Company Profile/About Us, Video Marketing
It’s throwback Tuesday and today we have a special vodcast project with The Brand Institute in collaboration with B&T. The series titled, Beneath the Brand is an attempt to explore the key business challenges facing brands and businesses of today. The latest episode features an insightful interview with Jane Power, CMO, Bupa, Australia. Our brief for …
View Post
Category: Explainer Video, Product Video, Video Marketing
At its core, the buyer’s journey is made up of three stages: Awareness, Consideration, Conversion. While brand awareness videos (top-of-the-funnel) are fun, delightful and great for attracting attention, and conversion videos (bottom-of-the-funnel), extremely effective and necessary, it’s often the mid-funnel video content, aimed at growing engagement and trust that helps bolster conversion. A mid-funnel video …
View Post
Join our mailing list and we'll show you how PLUS we're sharing tips and tutorials for successful video marketing