5 Ways a Landing Page Video will Boost your Business
We all know that a landing page is one of the best ways to create a lasting impression on
your target audience. However, including a video on your page is one of the most successful
ways of converting your target audience into successful leads. A video will prevent browsers
from bouncing from your services to your competitors. Instead, it will lock them in to use your
services, to buy your products and engage with your brand from the first clip.
Why is that you may ask? Let us walk you through it.
It Holds Your Visitor’s Attention
One of the biggest challenges any company faces is to get visitors to your page and, once
they are there, the challenge continues to be able to keep them there.
A video immediately captures a visitor’s attention, creating a larger chance for them to
engage with your brand. Positioning a video at the top of your page, where a visitor can
immediately access the vital information they are seeking in a quick snippet exhibits your
company’s ease in communication and drive to showcase your skillset in a quick and
informative way that every visitor can digest effortlessly.
Research shows that the average visitor will spend 105% more time on a page with a video.
More time equals more interest, more interest equals more conversion into sales for your
We All Prefer To Watch Rather Than Read
Modern media has made audience member’s attention span short. Extremely short. In fact,
generally within a couple of seconds of being on a page, a visitor will decide to engage with
your company or not.
Creating a video with all the important information at the very top of your page means it is far
more likely to be watched over a person reading the same information to the end of your
page. Don’t waste time trying to think of how to write your story in words, tell your audience
through video and audio instead.
It Builds An Emotional Connection
Music, images, colours and voiceovers all create emotional connections with visitors. Most of
the time visitors won’t even know that they are connecting with these cues, however, when a
combination of all elements is achieved, you are sure to spark a deeper connection than
what can be done through written words and static images.
Upbeat music can achieve feelings of optimism and enthusiasm for your brand. Real
testimonials from clients can achieve a deeper level of trust for your brand. Watching your
team at work can achieve a sense of reliability for your services as they see your offerings in
It Explains Your More Complex Services and Products
Having someone tell you how to do something is much easier than reading a manual to get
the job done. This gets even easier if you can visualise the process as well.
By creating a video that takes a visitor through your product or service they can imagine how
their life would be easier with the help of your business. They will immediately know what to
expect when they choose you. Even the most complex software, app, product or in-person
service can be broken down through spoken words and images much simpler than through a
Essentially, Videos Get Better Results
With all that combined, a video explainer video at the top of a landing page is far more
effective than any other way of marketing your business. You will engage more potential
clients, convert that potential into real sales and get far more visitors excited about working
with your brand. Holding your visitor’s attention is the main goal of any landing page,
promoting them to use your call to action and building a lasting relationship with your
company. Nothing can quite achieve this better than a landing page video, visible from the
moment the page loads on a visitor’s screen.
Interested in creating a video for your landing page? Contact us today to find out how we
can help you create the perfect video for your page and boost your business.